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SendInBlue Review

SendInBlue Review

by | Sep 11, 2022 | Digital Marketing, Email Marketing

Introduction

In the age of booming digital media, email marketing is an excellent asset for businesses which indeed plays a crucial role in generating more and more leads for the company.

Businesses must focus more on finding the best email marketing suited for their operations. With that in mind, here’s an email marketing tool called Sendinblue. So, let’s discuss whether Sendinblue is the perfect fit for your enterprise.

Sendinblue Features

Sendinblue is a user-friendly email marketing tool that comes with a bunch of robust features. When comparing it with other email marketing service providers, it is likely to outperform them with most of its lucrative features.

Not only that, Sendinblue is one of the most easy-to-use and easy-to-understand tools suitable for beginners, intermediate, and established enterprises. Here are some of the appealing features of Sendinblue-

  1. Email editor: Sendinblue comes with a drag-and-drop editor, which makes it one of the most easy-to-use email marketing software. It comes with easily customizable and responsive templates. It thus helps you design emails your way, allowing you to customize the design according to your audience’s preferences and thus maximizing your business’s potential of gathering more and more leads.
  2. Message design and personalization: This feature of Sendinblue attracts businesses as it helps to gain the organic attention of their targeted audience. With tweakable and personalized messages, a company has the maximum chance to provide services to their audiences according to their preferences, demographics, and behavioral approaches.
  3. Intelligently designed email sending feature: Sendinblue comes with a suite of intelligent features for every business, irrespective of their size, would love to utilize. The ‘intelligent send’ feature helps you to finish your message and lets your AI handle the big stuff with a twist of automation. You can find the best-suited news with A/B testing. With their AI-powered and optimized tools, your business has the freedom to send an email with ease at the perfect time.
  4. Automation: When thinking about email marketing tools, the term ‘automation’ pops into our minds. Sendinblue’s automation tools are much more appealing than you might have imagined. Thus you can save more time in your business’s operations and uplift its performance.
  5. Social media integration and API: Sendiinblue comes with an inbuilt API and plugins to help you integrate it with your e-commerce website, blog, social media handles, and other tools. You have the full freedom of monitoring your performance and usability of various integrations from a single dashboard. It is a great feature that can help you to generate more leads if you have a good e-commerce business or a significant social media presence.

Sendinblue Pricing

Regarding pricing, Sendinblue outstands most of the “big players” in the market. The set of features that it provides at the price tag often attracts marketers to look for it. While Sendinblue comes with paid plans, it also has a free program, thus making it a preferable option for beginners.

Here’s an overview of Sendinblue’s pricing:

Free Plan: The free plan comes with some of the basic features that every enterprise looks for, such as-

  • Supports unlimited contacts.
  • Up to 300 emails per day.
  • Responsive and customizable email templates.
  • Drag and drop editor.
  • Transactional emails.
  • Whatsapp and SMS campaigns.
  • Automation up to a specific limit.

Lite Plan: The Lite plan starts at a price range of 25 Dollars per month. Although the pricing depends on the volume of emails you want to deliver per month, you are free to tweak it according to your needs. The features of the lite plan are-

  • All the features included in the Free plan.
  • No daily email limit.
  • Superior support.
  • A/B testing features.
  • Advanced statistics.

Premium Plan: The premium plan starts at 65 Dollars per month. It comes with a bunch of robust features such as-

  • All the features included in the Free and Lite Plan.
  • Supports marketing automation.
  • Supports Facebook ads.
  • landing pages.
  • Access to multiple users.
  • Telephone support.

Enterprise Plan: The Enterprise Plan is the ultimate plan one can find on Sendinblue. It is highly preferable for medium to large enterprises. It comes with custom pricing. It comes with enhanced features such as-

  • All the features included in the Lite and Premium Plan.
  • Custom number of emails.
  • More than 20 landing pages.
  • Supports access to more than ten users.
  • Custom success manager.
  • Prior customer support.

Sendinblue Pros and Cons

Undoubtedly, Sendinblue is one of the best email marketing software in the market. But, along with its positive aspects, there are some noticeable considerations too. Here is the detailed list of Pros and Cons of Sendinblue:

Pros:

  • Drag and drop editor.
  • User-friendly interface.
  • Improved CRM functionality.
  • Supports A/B testing.
  • Transactional emails.
  • SMS and chat feature.
  • Impressive Free plan.

Cons:

  • Lack of advanced template design.
  • Limited customer support with lower plans.
  • Multiple user support comes with a premium and higher goals.
  • Automation is not up to the mark.

 

Final Verdict

There are several Email marketing tools in the market, and you might easily be confused when choosing the best email marketing solution for your enterprise. In such cases, Sendinblue might be a preferable option for your business.

There is no doubt that Sendinblue has some striking downsides, but it depends upon your business utilities whether to consider Sendinblue or not. Not only that, Sendinblue’s features and functionalities would make you want to look for it, even if only once.

Try SendinBlue for Free

MailerLite Review

MailerLite Review

by | Aug 16, 2022 | Digital Marketing, Email Marketing

Introduction

Regardless of its market size, every business is moving towards email marketing because of its immersive potential for business growth. In the past few years, email marketing has proven to be a successful player in flourishing businesses and thus resulting in a bloom of its popularity among enterprises. With lots of email marketing service providers in the market, you might easily be confused while looking for the best email marketing service provider for your business. In that context, Mailerlite enters the game. Mailerlite is one of the most popular and trustable email marketing service providers with a customer base of over 800000. Not just its affordability, it also provides industry-leading features that sets it apart from other email marketing tools. Here is a review of Mailerlite and its features.

Features

In terms of features, Mailerlite is one of those email marketing service providers which maintain its affordability without compromising its functionality. It comes with a set of robust components, which are discussed below.

  1. Create appealing campaigns and pages: Mailerlite comes with an attractive campaign builder, which helps you create responsive email templates and landing pages. It has an interactive drag and drop editor, which might be a suitable choice for you if you are a beginner. It also allows you to create custom campaigns with the HTML editor, which might suit you if you are a tech-savvy person.
  2. E-commerce Integration: Mailerlite has never missed a chance to let you integrate your e-commerce site with it. Mailerlite supports the integration of e-commerce platforms, for example, Shopify and Woocommerce. Thus, you can create campaigns based on your customers’ behavior and sell or promote your digital products on your e-commerce site via Mailerlite. It also supports Facebook and API integration, thus giving you a lead over your social media audience.
  3. Automation: Mailerlite and automation are bonded tightly with each other. Mailerlite helps you to automate your marketing workflow with its automation builder. It allows automated signup forms, email delivery to the targeted audience, and RSS campaigns to notify your audience about the latest content and auto resend email campaigns to emphasize better engagement. Also, Mailerlite’s automation allows you to integrate Facebook, giving you a better reach to your Facebook audiences.
  4. Personalised campaigns: Sending personalized campaigns to targeted audiences is the key to better engagement. With that perspective, Mailerlite helps you create personalized campaigns tailored to your audiences’ behaviors. Thus, you can deliver relevant content to your audience based on their interests, location, age, behavior, timezone, or any other things appropriate for your business.
  5. User interface: Mailerlite has an excellent reputation in terms of flexibility. It allows you to access your email list, campaigns, forms, and stats on the go. Whether on a desktop or a mobile device, its easy-to-use interface helps you browse and manage all data sets at your fingertips.
  6. Campaign Monitor: Mailerlite gives you a choice to track your performance with its email surveys, analytics, sales monitoring, and click-maps. It comes with a practical dashboard, A/B testing support, and data collection surveys are the features that will help your next campaign to be one step ahead.

 

Mailerlite Pricing

When it comes to pricing, Mailerlite can be considered one of the most value for money service providers. It has lucrative plans for you to consider. Mailerlite pricing starts with four plans, i.e., Free, Growing business, Advanced, and Enterprise. It begins with a free plan, the best plan for a beginner. Besides that, Mailerlite gives you a 30-day free trial with the paid plans.

Free plan: The free plan provides some of the most accountable features, such as:

  • It allows up to 1000 subscribers
  • It enables you to send up to 12000 monthly email
  • It allows 1 user
  • It supports Drag & drop editor
  • It helps email automation builder
  • It supports up to 10 landing pages
  • It will enable pop-ups and signup forms

 

Growing business plan: The plan starts at $10/month when billed monthly and $9/month annually. You can save up to 15% on an annual subscription. Growing business plan provides features like:

  • It starts with 1000 subscribers
  • It allows up to 3 users
  • It will enable unlimited monthly emails
  • It supports Drag & drop editor
  • It helps an email automation builder
  • It supports up to 10 landing pages
  • It allows pop-ups and signup forms
  • 24/7 Email support
  • It enables you to sell digital products
  • Unlimited templates
  • Dynamic emails
  • Auto resend campaign
  • Unlimited websites & blogs
  • Unsubscribe page builder

 

Advanced plan: The Advanced plan starts with an initial $21/month rate on monthly subscriptions and $19/month on annual subscriptions. The Advanced plan comes with a set of features such as:

  • It starts with 1000 subscribers
  • It allows unlimited users
  • It allows unlimited monthly emails
  • It supports Drag & drop editor
  • It supports an email automation builder
  • It supports up to 10 landing pages
  • It allows pop-ups and signup forms
  • 24/7 Live chat email support
  • It allows you to sell digital products
  • Unlimited templates
  • Dynamic emails
  • Auto resend campaign
  • Unlimited websites & blogs
  • Unsubscribe page builder
  • It allows enhanced automation
  • It supports Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Multiple triggers in automation

 

Enterprise plan: This is the fourth and the ultimate plan of Mailerlite. This plan starts with custom pricing, i.e., the pricing depends upon the features and resources that your enterprise will be using. This plan is designed for large enterprises or organizations with complex requirements. This plan comes with ultimate features, which include:

  • It allows unlimited users
  • It allows unlimited monthly emails
  • It supports Drag & drop editor
  • It supports an email automation builder
  • It supports up to 10 landing pages
  • It allows pop-ups and signup forms
  • 24/7 Live chat email support
  • It allows you to sell digital products
  • Unlimited templates
  • Dynamic emails
  • Auto resend campaign
  • Unlimited websites & blogs
  • Unsubscribe page builder
  • It allows enhanced automation
  • It supports Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Multiple triggers in automation
  • Dedicated success manager
  • Dedicated IP & deliverability consultation
  • It supports custom landing page design
  • It supports custom newsletter design

There is no doubt that Mailerlite provides one of the best value for money plans. The pricing depends upon the number of email subscribers and the marketing needs of your business. You can additionally save 15% if you subscribe to annual plans.

 

Pros and Cons of Mailerlite

It is clear that Mailerlite has a stronghold over its pricing and functionality, and this is the place where it beats most of its competitors. But, no service can be termed perfect. And the same goes with Mailerlite. It has some minor drawbacks too, which are discussed below.

Pros:

  • The free plan comes with good sets of features.
  • Clean, flexible, and responsive user interface.
  • Ease of customizability.
  • Ease of automation.
  • Excellent in terms of deliverability.
  • Value for money plans.
  • 24/7 support.

Cons:

  • Limited options for templates as compared to its competitors.
  • Landing page editors could have more options for customizability.
  • Basic plans are not suitable for complex marketing needs.
  • Automation is not up to the mark for the basic plans.

 

Alternatives

Mailerlite provides all the utilities for your marketing needs. Its minor drawbacks are not something that might bother you. If you’re still in doubt, here are a few alternatives to Mailerlite that you might consider having a look at:

  1. Active campaign: Best known for its sales automation.
  2. Getresponse: All in one email marketing tool.
  3. Sendinblue: It is one of the most cost-effective email marketing service providers with integrated tools support.
  4. Moosend: It is one of the most user-friendly and affordable email marketing software.
  5. Hubspot: It is a suitable option for complex marketing needs.

 

Conclusion

There are hundreds of email marketing tools in the market, and it might be a confusing task to choose the one that best suits your business’s needs. Whether you’re an individual business holder or an enterprise, Mailerlite comes with features that would fulfill your marketing needs. Its drawbacks are negligible when compared to its affordability. Its value for money plans sets it apart from its competitors. Its Enterprise plan, specially designed for larger organizations or enterprises, has additional features to fulfill your business’s complex functions and demands. Whether you are a beginner or an expert in your business, you can always start with Mailerlite to implement your email marketing strategies. For such, Mailerlite won’t discourage you with its services.

GetResponse Review

GetResponse Review

by | May 28, 2022 | Email Marketing

Review Of: GetResponse

Use: Email Marketing

Effectivness

Really effective tool with great features

Value for Money

You’ll get more then what you pay for

Ease of use

User friendly for experts

Support

Friendly & supportive team with fast replies

Pros & Cons

What we Liked

Easy Campign Builder

Conversion funnel

Detailed Reporting & Analytics

FREE Website Builder

SPAM Protection

What we Don’t liked

Deliverability Rate

Not easy for Newbies

Summary: GetResponse is much more then an Email Marketing tool. It is a complete package of tools that you need to grow your online business. The features are great and effective.

You can create your email list, host your website, build sales funnels and you can also host webinars using GetResponse. If you are looking for an all in one tool, then GetResponse is a Good option for you. However, it’s email deliverability rate is low.

After all, GetResponse is Fantastic tool.

 

Try GetResponse

Create a Free account today

Having a tool like getResponse into your bucket can definiatly help you to solve multiple problems of your business, along with email marketing. But their are lot of downsides of using an all in one marketing tool like GetResponse.

In this blog post, you will going to have an overview of this all in one marketing tool. You are going to see its features and benefits, its pros and cons, pricing etc.

So, let’s begin with the most important question:-

Who is GetResponse For?

GetResponse is a perfect software for:-
  • Small and Midsize Businesses
  • E-commerce
  • Ed-tech startups

Introduction                  

Email marketing plays a key role in the success of your business. Focusing on email marketing strategies will help your business to generate more leads. Here is an email marketing tool called Getresponse, which is a leading service provider in its niche. GetResponse helps in simplifying your email marketing efforts without sacrificing functionality. That means you’ll be able to create great campaigns with relative ease without being limited to which type of campaigns you can create.

Features of the getresponse

GetResponse offers a vast feature set that includes multiple options for customization. It has built-in and customizable email templates, social sharing tools, and a live chat option. It has a campaign editor and also allows automation, which indeed would impress any marketer looking for it. Though automation is new to GetResponse, it’s as compatible as it is on any other email marketing platform. With automation, you can design a campaign that will automatically send emails to your subscribers based on their specific actions and time on your website. This is a powerful tool for anyone who runs multiple campaigns simultaneously or for people who have limited time for marketing efforts.

One unique feature offered by GetResponse, that other ESPs don’t have is the ability to create landing pages and online surveys directly from the application. This allows you to create your closed-loop marketing system. You can use GetResponse’s tools to generate leads and then direct them to a landing page or survey where they provide information. This information can automatically segment the leads into new lists and start sending them targeted email campaigns based on their interests.

This is an excellent way for marketers to deliver more relevant content and offers, which increases lead generation and engagement because your contacts will receive messages that interest them. It’s influential stuff if you can get this piece of marketing automation to work correctly.

The GetResponse dashboard is responsive and easy to use. It utilizes icons instead of texts for nearly every feature and tab, making it easy to navigate. This can be particularly helpful for those who may speak in a different language, as the icons are universal, whereas the texts might not be.

Pricing of the tool

Getresponse has managed its affordability without compromising its features. It starts with a free plan, which is indeed a beginner-friendly motive of the company. The free plan gives you access to features like:

  • It allows up to 500 contacts.
  • Unlimited newsletters.
  • One landing page.
  • Website builder
  • It allows you to connect your domain.
  • It allows signup forms and popups

Apart from the free plan, getresponse offers four plans: Email marketing plan, Marketing Automation plan, E-commerce marketing plan, and Enterprise level plan.

  1. Email marketing plan: It is the basic plan and starts at $19/month when billed monthly and $15.58/month when billed annually, giving you an additional 18% off on an annual subscription. Paying annually is not required, but the savings are substantial if you choose to do so. The plan includes features like:
  • Unlimited emails
  • Unlimited landing pages
  • Unlimited page builders
  • It allows email automation and autoresponders
  • Basic segmentation
  • Email scheduling
  • Integration and API
  1. Marketing Automation: The plus plan starts at $59/month when billed monthly and $48.38/month when billed annually. All the features of Essential and landing pages and webinars. It includes features like:
  • Unlimited emails
  • Unlimited landing pages
  • Unlimited page builders
  • It allows email automation and autoresponders
  • Basic segmentation
  • Email scheduling
  • Integration and API
  • Marketing automation
  • Event-based automation
  • Webinars
  • Advanced segmentation
  • Contact scoring
  • Sales funnels
  1. Ecommerce marketing: The plan starts at $119/month on being billed monthly and $97.58/month when billed annually. The features of the plan include:
  • Unlimited emails
  • Unlimited landing pages
  • Unlimited page builders
  • It allows email automation and autoresponders
  • Basic segmentation
  • Email scheduling
  • Integration and API
  • Marketing automation
  • Event-based automation
  • Webinars
  • Advanced segmentation
  • Contact scoring
  • Sales funnels
  • Quick transactional emails
  • Ecommerce segmentation
  • Abandoned cart recovery
  • Promo codes
  • Product recommendations
  • Web push notifications

With the above plans, you can save up to 30% when you subscribe to the plans for a term of 24 months. Apart from the three plans, Getresponse also provides enterprise-level plans that include dedicated features and custom pricing.

To figure out which plan is right for your business, you might consider a few things. Firstly, the price of email marketing tools is based on the number of contacts; for that, you have to take a look at the number of contacts on your email list. If you have 5,000 or fewer contacts, it makes sense to pick a metered plan accordingly. The standard plan starts at $19 a month and allows up to 1000 contacts—a great deal if you’re just getting started with building an email list and customer base.

The Getresponse website recommends the Enterprise plan option for large companies with complex marketing needs. It includes all of the features found in the other plans with a dedicated account manager that will help you get the most out of your subscription. If you’re unsure of which package to choose, Getresponse provides a free plan, so you can take advantage of it.

Pros and Cons of getresponse

There is no doubt that getresponse is a suitable piece of software that comes with a big pack of features. But it has some drawbacks, too. Here are the pros and cons of the tool.

Pros:

  • User-friendly interface
  • Huge discounts with yearly plans
  • The funnel feature is conventional
  • Good customer support and services
  • Allows integration
  • Availability of the chat function

Cons:

  • It lacks automation functionality with the basic plan
  • Email automation structures are more complex
  • The landing page builder needs further improvement
  • Quite more expensive than its competitor.

Alternatives to the Getresponse tool

If you’re looking for a way to grow your business, email is one of the best options available. But that doesn’t mean it’s easy. If getresponse is not a good suit according to your expectations, then you might know that there are lots of tools that you may consider to make sure your emails get delivered and read by customers. Here are some of the best ones:

1.    Sendinblue: Easy to use with an intuitive interface.

2.    WebEngage: It allows you to track the performance of your emails by segmenting them into different groups based on various metrics.

3.    Sender.net: Best for automation. Allows you to create personalized experiences for each subscriber based on their preferences.

4.    Omnisend: Ease of automation and integration.

5.    Moosend: One of the best options in terms of affordability.

 

Final verdict

Getresponse is good enough to start email marketing. There is no limit on the number of campaigns that you can create with the tool. Though it has some recognizable drawbacks, those are negotiable if you are an individual business, and for such, getresponse won’t discourage you with the set of offers that it provides. If your enterprise has a higher volume of leads, GetResponse offers its Enterprise level solution, which includes more advanced features for your email marketing needs, dedicated account managers, and an onboarding specialist to ensure you’re getting started on the right track.

ConvertKit Review

ConvertKit Review

by | May 14, 2022 | Email Marketing

Review Of: ConvertKit

Use: Email Marketing

Effectivness

Really effective tool with great features

Value for Money

Not cheapest tool but Reasonable

Ease of use

User friendly for new bies

Support

Really supportive team with fast replies

Pros & Cons

What we Liked

Advance Landing Page Builder

Free Plan For new creators building their list

Excellent Deliverability

Offer Paid Newsletter

Fast and Reliable support

What we Don’t liked

High Pricing

Email Editor should have more features

Not for Non-Tech person

Analytics and Reporting

Summary: ConvertKit is best fit for Bloggers and Content Creators. The delivery rate of this tool is best in the market. It is also great for newbies, but you should have coding knowledge to manage this tool effectively.

If you want to sell digital Downloadable products or Paid Newsletter services, then it is the best tool for you.

You can use ConvertKit for FREE from the button given below

Try Convert Kit Today

Create a FREE account Now!

Introduction

In 2022, email marketing is growing extensively, and with it comes hundreds of email marketing tools. For email marketing tool, it is a service-based software specialized in collecting, customizing, and sending emails to targeted audiences or customers. Email marketing plays a vital role in the growth of a business.

That’s the reason why marketers move for it. Email marketing tools are an important technology that helps businesses scale their email marketing strategies. With hundreds of players in the game, convertkit is one of the leading brands. So, we shall discuss convertkit and its functionalities in this post.

 

Convertkit Features

Convertkit is an email marketing tool that lets you send marketing campaign emails to a list of audiences that your business holds. Convert kit is comparatively newer in the game, but this doesn’t make it an amateur in the field.

It is one of the fastest-growing email marketing service providers. Its easy-to-use, customizability, and functions make convertkit suitable for beginners and established enterprises to get started with it. Here are the key features of the convertkit-

 

  • Flexible email templates:- It enables you to create a responsive email template. It is one of the major features of the convert kit. It provides both inbuilt and custom templates, giving you multiple options to choose between the two. Convertkit templates are responsive, giving them a faster loading time on a PC or a mobile device.
  • Personalized email contents:- Convertkit helps you send more personalized content to your audience, which means you can send content according to the audience’s preference, providing them exactly with what they need.
  • Freedom of Automation:- Convertkit gives you the freedom of automation. It automatically helps you send pre-written emails in a well-timed format, making the process smoother. Thus, helping your business be more productive and effective with its marketing strategies.
  • Broadcasting emails:- It helps users send one-time announcements through emails to their audiences at a specific time and date. It is of greater importance if you are to notify your audience regarding an event or product launch.
  • Email editor:- Convertkit has a built-in email editor that allows you to see how the email will look with the applied styling of the template while you’re composing it.

 

Convertkit Pricing plan

 The pricing of convert kit is something that makes a marketer look for it. While convertkit works on paid plans, it promises a free trial for the first 1000 subscribers with limited features, making it one of the best choices for a beginner to go on with the tool. The free plan includes features like-

  • It provides unlimited forms and landing pages.
  • Send broadcast emails to the subscribers.
  • Sell ebooks and digital products.
  • It provides email support.

 

Convert kit has paid plans, namely the creator plan and the creator Pro plan, which include many more features and are suitable for small and larger enterprises.

Convertkit creator plan

The pricing depends upon the number of subscribers and the features it provides. The convert kit creator plan starts for $15/month when billed monthly while the same costs $108/per year when billed annually, giving you more affordability.

 Convertkit creator plan includes-

  • Complete forms and landing pages.
  • Send broadcast emails to the subscribers.
  • Sell digital products.
  • Email support and live chat.
  • Automation sequences and funnels.
  • Free migrations.

Convertkit creator pro plan.

The creator pro plan starts at $29/month when billed monthly. It costs $290 when billed annually. The creator pro plan, i.e., the ultimate plan one can find on convert kit, includes robust features such as.

  • Unlimited forms and landing pages
  • Send email broadcast.
  • Sell digital products.
  • Live chat and email support with more priority.
  • Free migrations.
  • Automated sequences and funnels.
  • Facebook Custom audiences.
  • Newsletter referral systems.
  • Advanced reporting.
  • Subscriber scoring.

 

It is no doubt that convert kit provides some of the best features in the market while maintaining its affordability as compared to other email marketing services. Apart from that, convertkit has free courses for its users, which, as a bonus, can be considered a good move by the company, and it would benefit the beginners especially.

Convertkit pros and cons

No one can deny that convertkit is one of the leading email marketing service providers. But, like any other service, it has its benefits and drawbacks. Here are some of the pros and cons of convertkit described briefly.

Pros.

  • The ease of collecting emails.
  • Live chat and email support.
  • The ability to sell digital products.
  • The ability of automation.
  • Best in class user experience.

Cons.

  • The analytics could be far better.
  • It isn’t a good choice for managing multiple clients.
  • It is comparatively more expensive as compared to some of its competitors.
  • A/B testing is up to a limit.
  • Limited customizability.

Convertkit Alternatives

While convertkit might be a good choice for many marketers, a few of its drawbacks might make it stand behind its competitors. In such a case, if you’re not agreeable with the service for its observable drawbacks, then you may look for an alternative service. Some of the alternatives of convertkit are-

  1. Mailchimp. It provides some extra features as compared to the pricing. Mailchimp’s free plan outstands convertkit’s free plan.
  2. Sendinblue. All in one marketing service provider with integrated tools.
  3. Activecampaign. Its expandability and automation make it stand out from its competitors. It is comparatively more affordable than the convertkit.
  4. MailerLite. Easy to use and beginner-friendly tool.
  5. Moosend. One of the most affordable email marketing tools.

Final verdict

Convertkit is a powerful email marketing tool for individual businesses and larger enterprises. This tool is trusted by many marketers, content creators, and businesses because it provides some industry-leading features.

Though it is newer in the game, it has established strong traction on the market. Convertkit has some noticeable drawbacks, but those are not something that would deceive it from being one of the best choices for email marketing.

It all depends upon your intent of what you’re looking for or which services would help scale up your business. If convertkit provides all the good features for your business’ growth, there is no doubt that this is the tool you might be looking for.

The Ultimate Guide to Email Marketing in a Nutshell

The Ultimate Guide to Email Marketing in a Nutshell

by | Apr 26, 2022 | Copywriting, Digital Marketing, Email Marketing

Email Marketing is kinda’ like an Invisible selling machine. If you have a huge list of a niche specific email subscribers, there is no doubt that you can make huge amount of money from that list.

Email list is a kind of Cash Cow for any business that provides them regular income side by side. But what will happen if your email subscribers do not open your emails? or what if your emails reach to the subscriber’s spam folder instead of their inbox.

The situation will be worse….right?

That’s why I am providing you a complete email marketing crash course in this one blog post 😉

This is the Ultimate Guide to Email Marketing.

So, Let’s start with the most important problem that almost every email marketer has faced in his journey. The problem is, Grabbing attention is Hard. It’s too hard to grab someone’s attention in this informational age.

Everyday, thousands of emails hit your subscribers inbox with a hope of grabbing their attention. But nobody checks all those emails…right?

People only clicks on the emails that they found interesting, beneficial for them or because of curiosity. So, if you want to optimise your email campaigns, the first step is to Grab their attention.

However, it’s also important that you avoid these two mistakes while communicating with your email subscribers.

  1. Sending Random Emails: This is one of the biggest mistake that every email marketer do at some point of their email campaign. They do not segment their email subscribers. They just send same emails to their old and new subscribers. As a result, new subscribers do not get engage into those emails.
  2. Not Knowing when & How many emails to send: Every niche is different from another. So, it’s important to know that what is working best for your email subscribers. Let’s say that you are sending informative newsletter emails to your subscribers. The number of emails will be less. And if you are sending transactional emails, the number of emails will be higher. As an email marketer, you need to have a clear idea about what is working best for your audience.

The Five main steps of email marketing

  1. Introduction: Whether you are a famous brand or a small company or start-up, always introduce yourself, your mission, your vision, your products, your services and your principles to your new email subscribers. That’s when your email subscriber will realise that if they’ve chosen the right company or not. And you’ll realise that whether the subscriber your target audience or just a random person who came into your list by mistake.
  2. Engagement:- Divide your email list to different segments (such as new, old, potential buyer etc) based on their interest, action and engagement on your emails. Send personalised email campaign to every segment to increase the engagement with them.
  3. Ascension:- At this point, you can start promoting and selling your products and services to your email subscribers. And Once they buy your first product or services, you can put them into your funnel and increase the LTV(Life time value) of your customers.
  4. Re-Engagement:- Now you need to re-engage with your inactive email subscribers by giving them some free gift, discounted offers and free values. If they aren’t responding, you need to unsubscribe them.
  5. Re-Selling:-  Reselling is a really important part of email marketing. You need to follow up your email subscribers multiple times to convert them into your paying customers.

How to Write Emails that Sells

No matter how many email subscribers you have, if your emails are not well crafted, your subscribers won’t engage with your emails. As a result, your conversion rate will decrease and you’ll lost potential customers.

You need to focus on these three things to create High converting emails:-

  1. Your Email Open Rate:- To increase your sales and conversion, it’s important that your subscribers open your email. So focus on your email open rate.
  2. Link CTR:- If you are selling something to you email subscribers, it’s important to increase your link click through rate by including right call to action into your emails. If the subscribers aren’t clicking on the link to see the product, there is no way that they are gonna buy it.
  3. Landing/Sales Page:- If you are selling any product, there should be a fast & responsive sales page for your product, where your subscriber can see all the details, features, benefits of your product.

Writing the Perfect Email

1. Email Subject Line:-

There are two main type of email subject line available:-

  1. Blind:-  These type of subject lines are use to increase the curiosity of your email subscribers.
  2. Direct:- These type of subject lines are Simple and give you the glimpse of the email. Example:- Here’s How to increase your email open rate.

Direct subject lines have low CTR but higher conversion rate. Cause the visitors already kno what is inside the email. So there is a higher chance of them getting converted..

2. Email Body

Email Body are also of two types, Blind & Direct.

3. Landing page optimization:

Landing/Sales page optimization is the main element of getting sales. If your landing page failed to Convince your email subscribers, you won’t get any sales.

Your landing page should include:-

  • All the information about your product.
  • Use Scarcity principle (ex:-20% discount only for today)
  • How your product/service are going to benefit them.
  • Include social proof into your sales page.
  • Increase the perceived value of your product/services by providing extra offers (such as 30-Day money back guarantee, 20% discount for the next five people etc)
  • Include all the facts and figures and FAQs of your product.

In short, your sales page should answer all queries of your subscribers and convince them to buy.

Here’s a Perfect Example of a Landing Page: Ecommerce Training Landing Page

The key of getting regular sales is, Your email Subject line, email body and your sales page should establish the same purpose. Only then you will be able to get the sales and increase the LTV of your customers.

Bottom Line

The key of doing email marketing successfully is that you need to find out what is working best for your niche. As soon as you find this one piece of secret, you will be able to get the best out of this Cash Cow.