Digital Marketing Email Marketing

SendInBlue Review


In the age of booming digital media, email marketing is an excellent asset for businesses which indeed plays a crucial role in generating more and more leads for the company.

Businesses must focus more on finding the best email marketing suited for their operations. With that in mind, here’s an email marketing tool called Sendinblue. So, let’s discuss whether Sendinblue is the perfect fit for your enterprise.

Sendinblue Features

Sendinblue is a user-friendly email marketing tool that comes with a bunch of robust features. When comparing it with other email marketing service providers, it is likely to outperform them with most of its lucrative features.

Not only that, Sendinblue is one of the most easy-to-use and easy-to-understand tools suitable for beginners, intermediate, and established enterprises. Here are some of the appealing features of Sendinblue-

  1. Email editor: Sendinblue comes with a drag-and-drop editor, which makes it one of the most easy-to-use email marketing software. It comes with easily customizable and responsive templates. It thus helps you design emails your way, allowing you to customize the design according to your audience’s preferences and thus maximizing your business’s potential of gathering more and more leads.
  2. Message design and personalization: This feature of Sendinblue attracts businesses as it helps to gain the organic attention of their targeted audience. With tweakable and personalized messages, a company has the maximum chance to provide services to their audiences according to their preferences, demographics, and behavioral approaches.
  3. Intelligently designed email sending feature: Sendinblue comes with a suite of intelligent features for every business, irrespective of their size, would love to utilize. The ‘intelligent send’ feature helps you to finish your message and lets your AI handle the big stuff with a twist of automation. You can find the best-suited news with A/B testing. With their AI-powered and optimized tools, your business has the freedom to send an email with ease at the perfect time.
  4. Automation: When thinking about email marketing tools, the term ‘automation’ pops into our minds. Sendinblue’s automation tools are much more appealing than you might have imagined. Thus you can save more time in your business’s operations and uplift its performance.
  5. Social media integration and API: Sendiinblue comes with an inbuilt API and plugins to help you integrate it with your e-commerce website, blog, social media handles, and other tools. You have the full freedom of monitoring your performance and usability of various integrations from a single dashboard. It is a great feature that can help you to generate more leads if you have a good e-commerce business or a significant social media presence.

Sendinblue Pricing

Regarding pricing, Sendinblue outstands most of the “big players” in the market. The set of features that it provides at the price tag often attracts marketers to look for it. While Sendinblue comes with paid plans, it also has a free program, thus making it a preferable option for beginners.

Here’s an overview of Sendinblue’s pricing:

Free Plan: The free plan comes with some of the basic features that every enterprise looks for, such as-

  • Supports unlimited contacts.
  • Up to 300 emails per day.
  • Responsive and customizable email templates.
  • Drag and drop editor.
  • Transactional emails.
  • Whatsapp and SMS campaigns.
  • Automation up to a specific limit.

Lite Plan: The Lite plan starts at a price range of 25 Dollars per month. Although the pricing depends on the volume of emails you want to deliver per month, you are free to tweak it according to your needs. The features of the lite plan are-

  • All the features included in the Free plan.
  • No daily email limit.
  • Superior support.
  • A/B testing features.
  • Advanced statistics.

Premium Plan: The premium plan starts at 65 Dollars per month. It comes with a bunch of robust features such as-

  • All the features included in the Free and Lite Plan.
  • Supports marketing automation.
  • Supports Facebook ads.
  • landing pages.
  • Access to multiple users.
  • Telephone support.

Enterprise Plan: The Enterprise Plan is the ultimate plan one can find on Sendinblue. It is highly preferable for medium to large enterprises. It comes with custom pricing. It comes with enhanced features such as-

  • All the features included in the Lite and Premium Plan.
  • Custom number of emails.
  • More than 20 landing pages.
  • Supports access to more than ten users.
  • Custom success manager.
  • Prior customer support.

Sendinblue Pros and Cons

Undoubtedly, Sendinblue is one of the best email marketing software in the market. But, along with its positive aspects, there are some noticeable considerations too. Here is the detailed list of Pros and Cons of Sendinblue:


  • Drag and drop editor.
  • User-friendly interface.
  • Improved CRM functionality.
  • Supports A/B testing.
  • Transactional emails.
  • SMS and chat feature.
  • Impressive Free plan.


  • Lack of advanced template design.
  • Limited customer support with lower plans.
  • Multiple user support comes with a premium and higher goals.
  • Automation is not up to the mark.

Final Verdict

There are several Email marketing tools in the market, and you might easily be confused when choosing the best email marketing solution for your enterprise. In such cases, Sendinblue might be a preferable option for your business.

There is no doubt that Sendinblue has some striking downsides, but it depends upon your business utilities whether to consider Sendinblue or not. Not only that, Sendinblue’s features and functionalities would make you want to look for it, even if only once.

Mohammad Anas is a Professional Growth Hacker who helps start-ups and businesses increase their revenue by applying growth hacks in their business.