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Liquidweb Hosting Review: Good, Better or Best?

To maintain their online presence, businesses need reliable web hosting services, and many well-known companies rely on Liquid Web. 

The business offers a variety of cloud, dedicated, reseller, virtual private server (VPS), and WordPress server solutions with the flexibility and capacity to support companies like Symantec, National Geographic, Porsche, Eddie Bauer & Home Depot.

Although Liquid Web lacks a low-cost shared hosting option, it’s superbly managed, and enterprise-class service will cost you a premium. 

Hosting on managed dedicated servers is Liquid Web’s forte. The business, which owns and runs five cutting-edge data centers in the US and Europe, works relentlessly to create and maintain specialized solutions for increased security and performance. 

Single- and dual-processor servers are available from Liquid Web with completely, core-or self-managed plans. Each device has a 1TB SATA disc for backup storage and at least 250 GB of high-performance solid-state drive storage.

Pros Of Liquid Web Hosting

Speed and experience

Liquid Web wasn’t kidding when it said its solution was “lightning-fast.” I did have high expectations before testing the speed of Liquid Web’s official website (through GTmetrix). Still, I didn’t anticipate being astounded by a flawless speed performance rewarded with an A (100%) as the final score. 

The website took 6.8 seconds to load fully, somewhat longer than the industry average. Still, all other important web metrics were far ahead of schedule, producing an acceptable performance.

Support

If you need assistance, you may contact Liquid Web’s outstanding support team via phone, live chat, or email anytime. With all of its plans, Liquid Web offers a 59-second support response guarantee (for phone, chat, and helpdesk), so you won’t have to wait long for assistance. We can’t dispute Liquid Web when it says its support staff is “the most helpful folks on hosting.”

Ease Of Use

When you’re prepared, choose a plan and billing cycle, and be ready to provide them with your email address. Then, create a strong password and prove that you’re human rather than a machine. 

After that, Liquid Web will ask you to finalize your account by offering your contact details, including a phone number and physical address.

Cons Of Liquid Web Hosting

As mentioned above, the entry-level pricing of Liquid Web-managed WordPress hosting may be a little pricey. It can be worthwhile to look at managed WordPress hosting choices from InMotion for individuals seeking cost-effective options. However expensive Liquid Web may be, you get what you pay for.

Strong features, great Heroic Support, and fully managed WordPress hosting on fast VPS servers are all provided by this web host. Furthermore, the available hosting plans are scalable, so Liquid Web can accommodate your needs if your website expands and needs additional server resources.

What Makes Liquid Web Stands Out?

Excellent First Impression and Outstanding Support Statistics

Liquid Web offers a higher caliber of technical assistance in return for its more expensive business hosting plans. With 100% uptime and a support response time of as little as 59 seconds from qualified experts, they have dubbed their support crew “heroic” and “the most helpful individuals in hosting.”

A “Sonar Monitoring” team is one of the 250 customer-facing support employees Liquid Web keeps on staff. This team’s only goal is to fix server faults immediately, sometimes before the client notices a problem.

Types of Liquid Web Hosting

Given that Liquid Web offers sophisticated hosting, the business is excellent for anybody seeking an alternative to shared hosting. Shared hosting is distinct from the choices provided by Liquid Web in the following ways:

Virtual Private Servers (VPS) Plans

Shared plans and VPS options are extremely comparable. Multiple websites are hosted on a physical server. However, the enhanced performance provided by a VPS package is the most significant change.

A shared plan provides a pool of resources from which any site on that server may draw, but the resources allotted to you on a VPS server can be utilized by your site exclusively; web providers maintain a strong separation between the sites hosted on a VPS server.

Cloud Hosting

Your website will be hosted on a dispersed network of servers if you choose cloud hosting. The exact distribution varies, but cloud hosting offers the benefits of a dispersed network: dependability because of redundancy and failover. Your website remains available even if one or more network components fail.

Plans and Pricing

  • Simple shared hosting(opens in new tab) is not an option because Liquid Web specializes in offering effectively managed hosting(opens in new tab) solutions geared at professionals and companies. The choices include managed WordPress, VPS (the best-selling), and dedicated server hosting options. Cloud hosting is also an option. 

 

  • Several reasonably priced options are available for each form of hosting that is rather strong. The lowest managed WordPress plan or equivalent plans for managed WooCommerce(opens in new tab)-focused hosting is the most affordable option if you’re on a limited budget.

Conclusion

If you consider yourself a bargain hunter, Liquid Web is not the place for you. If you want to take full advantage of their “crème de la crème” hosting options, their services will set you back an arm and a leg—and even more. However, when it comes to service quality and support, Liquid Web offers excellent value.

By no means does this imply that DreamHost, HostGator, or Hostwinds are insignificant. They continue to be Editors’ Choice award winners for those looking for more affordable web hosting solutions. However, Liquid Web will do the job—and do it very well—if your company needs powerful, managed web hosting. 

Check out HostGator, Bluehost, and SiteGround before deciding on any of them if you’re looking for an easygoing host that provides excellent entry-level plans that can help you save some money without making you give up on quality. 

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Shopify vs WordPress | Which Is Better for ecommerce

Shopify vs WordPress | Which Is Better for ecommerce

By 2021, it’s predicted that ecommerce retail sales will reach just under $5 trillion, and owing to tools like Shopify and WordPress, starting your own online business is now simpler than ever. 

Which is superior, Shopify or WordPress? Many companies ask themselves this topic. Therefore I’ll go into detail about it in this piece.

Continue reading to learn more about both platforms, their main features, and why you would pick one over the other when creating an e-commerce website. 

After reading this comparison, you need to know more about which platform would work best for your company’s needs (and what the best alternatives to both platforms are).

Short Overview 

Compared to WordPress, Shopify is unquestionably a better option for creating an ecommerce website. WordPress features a single ecommerce plan. 

However, it was intended to serve bloggers and has limited support for ecommerce sites. Shopify offers five distinct e-commerce-specific programmes. 

In addition, it provides more robust customer service, more options to sell things than WordPress, and better functionality for online stores.

You might be asking why we would want to compare these tools if you have already looked at these products. 

After all, WordPress is a website builder that companies can use to create almost any type of site they wish, from blogs to newspapers, but Shopify is only an ecommerce platform.

We’re comparing Shopify with WordPress since both have become excellent tools for web designers who want to build websites to encourage sales.

Let’s take a deeper look at each of the two possibilities.

What’s the Difference between Shopify and WordPress?

What is referred to as a “website builder” is Shopify. Therefore, we must first comprehend what a website builder is to understand what Shopify is.

A website builder is an online tool that enables users with little to no technical experience to create their websites. The website building platform charges them a monthly fee to maintain their site.

Since Shopify was created only for ecommerce (as opposed to blogs or online resumes), it is only ever used to create online businesses.

We Recommend Shopify if

  • You have limited technical knowledge and want to create your online store
  • You want to keep good track of your budget
  • You value convenience.

WordPress is unique. WordPress.com and WordPress.org are the two versions available.

WordPress.com is a blogging platform that functions similarly to a website builder, enabling you to make your website quickly and effortlessly. Self-hosted software with a far higher level of technological sophistication is WordPress.org.

We’ll be contrasting WordPress.org with Shopify since you can use it to build almost any form of a website, including online retailers.

We Recommend WordPress if

  • You have some form of coding knowledge
  • You have the budget to pay for a developer’s help
  • You want total control over your site’s customisation.

Amazingly, over one-third of all websites on the internet are powered by WordPress.org. On the other side, there is Shopify, a well-known ecommerce platform that runs over 600,000 online stores and is utilized by big companies and famous people.

Is WordPress for Everything, Including an eCommerce Site?

We’ve always been huge supporters of WordPress, and anytime someone asked us for assistance in building a website for any reason, we always suggested WordPress. Even we started to have second thoughts after seeing what Shopify is capable of and how simple it all is.

WordPress is unquestionably a fantastic website platform. It can handle everything you throw at it quickly and makes your site accessible and available for viewing by everyone globally. 

A typical blog or website is significantly different from an eCommerce business, which is a very particular sort of animal. eCommerce stores operate differently in practice.

Their offerings are hidden behind a paywall. The entire site must exercise caution when managing the customer’s sensitive data (like credit cards and personal info). It must be protected. 

Additionally, it must be able to receive incoming orders, process them, and ensure that nothing is overlooked along the route.

In other words, several aspects of eCommerce sites are distinct from traditional publishing platforms. 

At that point, even we must be prepared to acknowledge that WordPress isn’t ideal in every situation. Sometimes, you need a platform designed specifically to manage an online store.

Where Shopify Shines

1. Payment Options

There are several methods for clients to pay you using Shopify. Customers have other payment options outside credit cards, including PayPal, Apple Pay, Amazon Pay, and even cryptocurrencies. Customers may store their payment and shipping information with Shop Pay to speed up the checkout process.

Credit cards may be accepted with Shopify Payments. Additionally, Shopify offers over 100 third-party payment processors. Customers submit credit card details directly on the checkout page for direct suppliers. Customers will be routed to another website where they may submit their payment information using external providers.

 2. Customer Support

Shopify offers excellent customer service. You may contact its representatives via email, live chat, Twitter, one of their four phone lines, or email any time of day or night. Running an e-commerce company requires constant assistance. Users of Shopify receive prompt responses to their inquiries.

Users of Shopify have access to a knowledge base, FAQ website, and assistance forum, so they seldom need to get in touch with customer service. The help center offers definitions, configuration explanations, and video lessons to instruct users. Users may assist one another with less apparent problems through the support boards.

3. Data Tracking

Users of Shopify may monitor the performance of their businesses with the use of analytical and reporting tools. Real-time activity tracking and developing valuable consumer insights are both possible with analytics. Users may get specifics on marketing, clients, and sales through its reporting tools. Keep track of data such as daily website traffic and overall company expansion.

Abandoned Cart Recovery: Shopify’s stray cart recovery tool may be used to retarget consumers who quit the checkout process. They have previously provided Shopify with their contact information so that the company may email them automatically. This feature may be used to send emails after a cart abandonment at predetermined intervals.

4. Sales Channels

Users of Shopify are not restricted to selling through a single platform. It enables users to link other sales channels to Shopify to manage clients, orders, and goods. After installing theme from Shopify’s app store, external sales channels can be added or uninstalled.

Facebook, Amazon, Instagram, Messenger, and Handshake are examples of third-party sales channels. Any website may become an online store by including Shopify’s Buy Button. For in-person sales, Shopify Point-of-Sale (POS) is an option. Using Shopify Plus, merchandise may be distributed to other companies on a wholesale basis.

5. Sell Physical or Digital:

Users of Shopify have the option of selling physical or digital goods. Each type’s parameters are provided. Users can send digital items via email or a URL that can be downloaded. Users may build up dropshipping storefronts and handle product fulfillment and delivery for physical goods.

Where Shopify Falls Short

1. Customisation Limitations:

Don’t get me wrong, Shopify is very adaptable, yet, there are specific cons that are difficult to overlook. You’ll need to improve your code if you want to access more features; else, it will stay locked. Additionally, you may modify your website without investing much time in intricate code on their platform.

2. Blogging features

Every Shopify shop comes with a rudimentary blog, but compared to a content-focused platform like WordPress, the options for content generation, administration, and presentation are relatively constrained.

3. Commitment

When a Shopify ecommerce store is closed, all of its data is permanently deleted. Users can export some data through CSV, but most will be lost. This makes switching to a new platform quite challenging. If you don’t decide whether Shopify is a long-term platform for your shop, you’ll encounter this problem.

Where WordPress Shines

The cornerstone of the WordPress platform is versatility. WordPress enables you to create a content-based website with pages, photos, videos, and blog entries. This may be enhanced by installing different “plugins” that give any WordPress website additional functionality, including e-commerce tools.

1. Open-Source Platform:

WordPress is an open-source platform, meaning anybody may use, modify, study, and redistribute its source code. They are saving time and money by using preexisting codes. This is advantageous if a user collaborates with a company or third party to create their website.

WordPress is used by more than 30% of CMS-based websites worldwide. The platform’s sizable community backs it up. These individuals make sure the open-source platform is up-to-date and safe. By expanding neighborhood WordPress clubs and holding WordPress camps, they also participate in outreach to new users.

2. SEO

WordPress is one of the most excellent website builders regarding search engine optimization. WordPress supports unique SEO techniques, offers editable SEO components, and consistent codes for Google crawling. It also provides several SEO plugins that improve search engine optimization, like Yoast, All in One SEO, and Squirrly SEO.

3. Blogging Capabilities:

WordPress began off as a blogging platform. Thus it has experience with the process of building blogs. WordPress includes a comprehensive built-in blog capability, even if a user’s website is not primarily used for blogging. Users may do this to add a blog to their website without having to create one first.

4. Plugins

WordPress offers a vast selection of both free and premium plugins. There are more than 55,000 that are already set up and improved the effectiveness of running a website. To develop contact forms, install WPForms. A website gets more SEO tools from All in One SEO. For building membership websites and online courses, MemberPress is ideal.

Where WordPress Falls Short

WordPress’s adaptability, which is also one of its strengths, makes it more challenging to set up and manage than Shopify. When weighing Shopify vs WordPress for your company’s needs, keep the following in mind:

1. Hidden Costs

WordPress appears to be free to use, and its premium editions are reasonably priced. Users may spend more than they had intended after paying for web hosting, a theme, and the necessary plugins. Many premium themes can cost upwards of $100. Some customers require a lot of plugins, some of which are expensive.

2. Regular Updates

It’s essential to keep your website current. WordPress updates must be consistent and often, though, which may be unpleasant. Depending on the number of loaded plugins, some users might anticipate updates virtually daily. While some users may not have a problem with this, others will undoubtedly experience difficulties.

3. Ecommerce Plan

To be honest, WordPress’s ecommerce plan isn’t all that horrible; it’s somewhat effective. It interacts with WooCommerce, offers a wide variety of plugins, boasts a good selection of features like paid subscriptions and a PayPal button, and even enables users to build customized online stores entirely right inside their websites.

The issue here is that Shopify performs everything WordPress does for ecommerce—and either does it better, goes farther, or does both. WordPress falls short of Shopify when it comes to creating an e-commerce website.

The Final Verdict on WordPress Compared to Shopify

WooCommerce is a better option for individuals with WordPress-powered websites, even though Shopify is one of the most excellent ecommerce website builders and provides fantastic assistance to help you with the technical aspects.

It all comes down to your particular demands and requirements in the end. I’ve tried to be as thorough as possible in describing the benefits and drawbacks of each ecommerce platform. This guide should help you see the advantages and disadvantages of each platform more clearly and enable you to choose the best option.

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Flexifunnels Review: My Honest Opinion

Flexifunnels Review: My Honest Opinion

FlexiFunnels is the best option for anyone who wants to build funnels without prior coding knowledge. FlexiFunnels allows you to design funnels without moving between several tools, saving you time. Everything you require to run your online business efficiently will be in one place.

Having everything in one place might help you focus on the essential things, especially if you don’t have the money or resources to hire a large team. 

In that circumstance, these funnel builders are beneficial. You can essentially manage every aspect of your internet business with funnel builders. These funnel builders will give you all you need to get started; the extra tools you’ll likely need are two or three.

When using funnels, you may pre-design the structure of the prospect-to-customer journey. You may create landing pages, webinars, email capture forms, prospect nurturing emails, and many other things in the funnels.

Let’s have a look at the features one by one in detail:

1. FlexiFunnels Drag & Drop Landing page builder

Now, anybody can develop highly effective websites and sales funnels, even if they have no prior technical experience or understanding of coding. 

FlexiFunnels has a landing page builder that just uses drag and drop. It’s highly user-friendly. You may use drag-and-drop functions to create any website or landing page. 

A sales page, a product launch page, an order form, an order confirmation, a one-click upsell, a one-click downsell, an email landing page, a download page, or a thank you page may all be created.

2. Integrated Payment Method Integrations

You need a payment gateway for online sales, which you may acquire from various providers, including Razorpay, Instamojo, PayU, PayUmoney, Paypal, etc.

The integration of many online payment gateways is as simple as possible by FlexiFunnels, so you don’t need to visit the payment gateway dashboard. The payment checkout page may also be tailored to your preferences, and you can track it using pixels or other tracking codes.

3. Create your memberships and courses.

If you design courses, you should use this functionality. You may host your courses just inside FlexiFunnels.

Furthermore, FlexiFunnels’ premium courses are 100 percent secure. The videos cannot be downloaded as a result. Course piracy is prevented by other security measures that are in place as well.

It is a significant matter if you even have a passing idea of how vital course piracy is. It will help you as a course developer save and earn a lot of money. You may also turn on the drip feed option. 

After that, users can start acting by completing one lesson at a time. They won’t be overwhelmed by the information you have given them.

We ensure 24/7 Helpline operations to ensure a seamless transition. Also, we updated our technology and allowed our eager volunteers to answer calls and messages from their homes.

Cons Of Using FlexiFunnels

1. Sustainability

Imagine launching your whole online business with a brand-new funnel builder, only for that builder to be unpopular with clients. Your business could be at risk. 

Another problem with utilizing contemporary funnel builders is this. These things will surely stop being an issue in due course. At the very least, you must start by considering every aspect of the software.

2. FlexiFunnels is the most recent

As we already mentioned, several well-known funnel-building software applications exist, like ClickFunnels, Unbounce, Instapage, etc. A new tool also lacks many features that will be introduced later.

3. Not hosting videos

The FlexiFunnels server does not permit the hosting of videos. With FlexiFunnels, you may make membership spaces and training programs. Your course contents must be uploaded to various video hosting websites like Vimeo, Wisita, AWS, etc.

Differences between FlexiFunnels and ClickFunnels?

Both software packages build funnels. The primary difference is that ClickFunnels is already a well-known piece of software. There are over 100,000 paying customers for ClickFunnels, and the firm is valued at $100 million.

But FlexiFunnels is a recently released product. The disadvantage of ClickFunnels is that novices cannot afford it. FlexiFunnel can provide you with some early bird discounts because it is a new product on the market. 

Some of the items in the FlexiFunnels roadmap have already gone live, while others are still in the development phase.

We think FlexiFunnels will revolutionize the Indian market since it offers payment connectivity for RazorPay & Instamojo, which ClickFunnels does not. If you’re running a business in India, FlexiFunnels is an excellent funnel builder.

You’ll notice that none of the SaaS behemoths, including ClickFunnels and others, have native connectors with RazorPay or Instamojo. They are all global SaaS businesses. You can use “One-click” upsells with FlexiFunnels, much like ClickFunnels.

Should You Try or Buy FlexiFunnels?  

Let us make a recommendation: If your company wants to boost online profitability through higher sales income, you should check out FlexiFunnels. 

This is a common objective shared by all companies. For this reason, FlexiFunnels thoughtfully declares that it is suitable for everyone.

With a funnel maker, every internet business can undoubtedly be automated. After automation, the cloud-based SaaS (online software) functionality of FlexiFunnels is another reason to purchase it. The same allows company owners to comfort work mobility when traveling for business.

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Flexi Funnels Pricing & Plan

It costs You $397)/ year, which means It costs you $33/ Month, and you can save $33K/Year.  However, they recognize that you might be hesitant to use it, especially if this is your first time working with them. FlexiFunnels Provides a 30 Day No Questions Ask money back guarentee to their first time buyers.

If you don’t enjoy FlexiFunnels for whatever reason, they want to alleviate your mind by assuring you that your hard-earned money is secure. Our straightforward belief is that if our product doesn’t meet your demands, we don’t deserve your money, is our straightforward belief.

Conclusion

FlexiFunnels has a strong chance of ranking among the best landing page and sales funnel creators as India’s first accessible sales and marketing funnel builder. Due to partnerships with Indian Payment Gateway integrations, both in India and internationally. Creating the ideal business opportunity for entrepreneurs through a funnel.

The software is inexpensive compared to other options and provides excellent features that let customers simply build sophisticated sales and marketing funnels for their businesses. A multi-useful all-in-one internet business centralized software; it has various characteristics. 

FlexiFunnels ranks as one of the top online sales and marketing funnel builders to buy because of its numerous email connections, sales data dashboard displays, and secure alliances with well-known payment processors (including Razorpay, Paypal, Stripe, and Cashfree). 

Though Personally, I didn’t have the best experience using Flexi Funnels. As we mentioned earlier, it has a lot of functions and requires a decent learning curve of at least one week to comprehend them. Also, I wouldn’t recommend it to beginners as there are many better tools than Flexi Funnels for sustainability, like clickfunnels or systeme.io  or GetResponse.

 

 

SendInBlue Review

SendInBlue Review

Introduction

In the age of booming digital media, email marketing is an excellent asset for businesses which indeed plays a crucial role in generating more and more leads for the company.

Businesses must focus more on finding the best email marketing suited for their operations. With that in mind, here’s an email marketing tool called Sendinblue. So, let’s discuss whether Sendinblue is the perfect fit for your enterprise.

Sendinblue Features

Sendinblue is a user-friendly email marketing tool that comes with a bunch of robust features. When comparing it with other email marketing service providers, it is likely to outperform them with most of its lucrative features.

Not only that, Sendinblue is one of the most easy-to-use and easy-to-understand tools suitable for beginners, intermediate, and established enterprises. Here are some of the appealing features of Sendinblue-

  1. Email editor: Sendinblue comes with a drag-and-drop editor, which makes it one of the most easy-to-use email marketing software. It comes with easily customizable and responsive templates. It thus helps you design emails your way, allowing you to customize the design according to your audience’s preferences and thus maximizing your business’s potential of gathering more and more leads.
  2. Message design and personalization: This feature of Sendinblue attracts businesses as it helps to gain the organic attention of their targeted audience. With tweakable and personalized messages, a company has the maximum chance to provide services to their audiences according to their preferences, demographics, and behavioral approaches.
  3. Intelligently designed email sending feature: Sendinblue comes with a suite of intelligent features for every business, irrespective of their size, would love to utilize. The ‘intelligent send’ feature helps you to finish your message and lets your AI handle the big stuff with a twist of automation. You can find the best-suited news with A/B testing. With their AI-powered and optimized tools, your business has the freedom to send an email with ease at the perfect time.
  4. Automation: When thinking about email marketing tools, the term ‘automation’ pops into our minds. Sendinblue’s automation tools are much more appealing than you might have imagined. Thus you can save more time in your business’s operations and uplift its performance.
  5. Social media integration and API: Sendiinblue comes with an inbuilt API and plugins to help you integrate it with your e-commerce website, blog, social media handles, and other tools. You have the full freedom of monitoring your performance and usability of various integrations from a single dashboard. It is a great feature that can help you to generate more leads if you have a good e-commerce business or a significant social media presence.

Sendinblue Pricing

Regarding pricing, Sendinblue outstands most of the “big players” in the market. The set of features that it provides at the price tag often attracts marketers to look for it. While Sendinblue comes with paid plans, it also has a free program, thus making it a preferable option for beginners.

Here’s an overview of Sendinblue’s pricing:

Free Plan: The free plan comes with some of the basic features that every enterprise looks for, such as-

  • Supports unlimited contacts.
  • Up to 300 emails per day.
  • Responsive and customizable email templates.
  • Drag and drop editor.
  • Transactional emails.
  • Whatsapp and SMS campaigns.
  • Automation up to a specific limit.

Lite Plan: The Lite plan starts at a price range of 25 Dollars per month. Although the pricing depends on the volume of emails you want to deliver per month, you are free to tweak it according to your needs. The features of the lite plan are-

  • All the features included in the Free plan.
  • No daily email limit.
  • Superior support.
  • A/B testing features.
  • Advanced statistics.

Premium Plan: The premium plan starts at 65 Dollars per month. It comes with a bunch of robust features such as-

  • All the features included in the Free and Lite Plan.
  • Supports marketing automation.
  • Supports Facebook ads.
  • landing pages.
  • Access to multiple users.
  • Telephone support.

Enterprise Plan: The Enterprise Plan is the ultimate plan one can find on Sendinblue. It is highly preferable for medium to large enterprises. It comes with custom pricing. It comes with enhanced features such as-

  • All the features included in the Lite and Premium Plan.
  • Custom number of emails.
  • More than 20 landing pages.
  • Supports access to more than ten users.
  • Custom success manager.
  • Prior customer support.

Sendinblue Pros and Cons

Undoubtedly, Sendinblue is one of the best email marketing software in the market. But, along with its positive aspects, there are some noticeable considerations too. Here is the detailed list of Pros and Cons of Sendinblue:

Pros:

  • Drag and drop editor.
  • User-friendly interface.
  • Improved CRM functionality.
  • Supports A/B testing.
  • Transactional emails.
  • SMS and chat feature.
  • Impressive Free plan.

Cons:

  • Lack of advanced template design.
  • Limited customer support with lower plans.
  • Multiple user support comes with a premium and higher goals.
  • Automation is not up to the mark.

 

Final Verdict

There are several Email marketing tools in the market, and you might easily be confused when choosing the best email marketing solution for your enterprise. In such cases, Sendinblue might be a preferable option for your business.

There is no doubt that Sendinblue has some striking downsides, but it depends upon your business utilities whether to consider Sendinblue or not. Not only that, Sendinblue’s features and functionalities would make you want to look for it, even if only once.

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MailerLite Review

MailerLite Review

Introduction

Regardless of its market size, every business is moving towards email marketing because of its immersive potential for business growth. In the past few years, email marketing has proven to be a successful player in flourishing businesses and thus resulting in a bloom of its popularity among enterprises. With lots of email marketing service providers in the market, you might easily be confused while looking for the best email marketing service provider for your business. In that context, Mailerlite enters the game. Mailerlite is one of the most popular and trustable email marketing service providers with a customer base of over 800000. Not just its affordability, it also provides industry-leading features that sets it apart from other email marketing tools. Here is a review of Mailerlite and its features.

Features

In terms of features, Mailerlite is one of those email marketing service providers which maintain its affordability without compromising its functionality. It comes with a set of robust components, which are discussed below.

  1. Create appealing campaigns and pages: Mailerlite comes with an attractive campaign builder, which helps you create responsive email templates and landing pages. It has an interactive drag and drop editor, which might be a suitable choice for you if you are a beginner. It also allows you to create custom campaigns with the HTML editor, which might suit you if you are a tech-savvy person.
  2. E-commerce Integration: Mailerlite has never missed a chance to let you integrate your e-commerce site with it. Mailerlite supports the integration of e-commerce platforms, for example, Shopify and Woocommerce. Thus, you can create campaigns based on your customers’ behavior and sell or promote your digital products on your e-commerce site via Mailerlite. It also supports Facebook and API integration, thus giving you a lead over your social media audience.
  3. Automation: Mailerlite and automation are bonded tightly with each other. Mailerlite helps you to automate your marketing workflow with its automation builder. It allows automated signup forms, email delivery to the targeted audience, and RSS campaigns to notify your audience about the latest content and auto resend email campaigns to emphasize better engagement. Also, Mailerlite’s automation allows you to integrate Facebook, giving you a better reach to your Facebook audiences.
  4. Personalised campaigns: Sending personalized campaigns to targeted audiences is the key to better engagement. With that perspective, Mailerlite helps you create personalized campaigns tailored to your audiences’ behaviors. Thus, you can deliver relevant content to your audience based on their interests, location, age, behavior, timezone, or any other things appropriate for your business.
  5. User interface: Mailerlite has an excellent reputation in terms of flexibility. It allows you to access your email list, campaigns, forms, and stats on the go. Whether on a desktop or a mobile device, its easy-to-use interface helps you browse and manage all data sets at your fingertips.
  6. Campaign Monitor: Mailerlite gives you a choice to track your performance with its email surveys, analytics, sales monitoring, and click-maps. It comes with a practical dashboard, A/B testing support, and data collection surveys are the features that will help your next campaign to be one step ahead.

 

Mailerlite Pricing

When it comes to pricing, Mailerlite can be considered one of the most value for money service providers. It has lucrative plans for you to consider. Mailerlite pricing starts with four plans, i.e., Free, Growing business, Advanced, and Enterprise. It begins with a free plan, the best plan for a beginner. Besides that, Mailerlite gives you a 30-day free trial with the paid plans.

Free plan: The free plan provides some of the most accountable features, such as:

  • It allows up to 1000 subscribers
  • It enables you to send up to 12000 monthly email
  • It allows 1 user
  • It supports Drag & drop editor
  • It helps email automation builder
  • It supports up to 10 landing pages
  • It will enable pop-ups and signup forms

 

Growing business plan: The plan starts at $10/month when billed monthly and $9/month annually. You can save up to 15% on an annual subscription. Growing business plan provides features like:

  • It starts with 1000 subscribers
  • It allows up to 3 users
  • It will enable unlimited monthly emails
  • It supports Drag & drop editor
  • It helps an email automation builder
  • It supports up to 10 landing pages
  • It allows pop-ups and signup forms
  • 24/7 Email support
  • It enables you to sell digital products
  • Unlimited templates
  • Dynamic emails
  • Auto resend campaign
  • Unlimited websites & blogs
  • Unsubscribe page builder

 

Advanced plan: The Advanced plan starts with an initial $21/month rate on monthly subscriptions and $19/month on annual subscriptions. The Advanced plan comes with a set of features such as:

  • It starts with 1000 subscribers
  • It allows unlimited users
  • It allows unlimited monthly emails
  • It supports Drag & drop editor
  • It supports an email automation builder
  • It supports up to 10 landing pages
  • It allows pop-ups and signup forms
  • 24/7 Live chat email support
  • It allows you to sell digital products
  • Unlimited templates
  • Dynamic emails
  • Auto resend campaign
  • Unlimited websites & blogs
  • Unsubscribe page builder
  • It allows enhanced automation
  • It supports Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Multiple triggers in automation

 

Enterprise plan: This is the fourth and the ultimate plan of Mailerlite. This plan starts with custom pricing, i.e., the pricing depends upon the features and resources that your enterprise will be using. This plan is designed for large enterprises or organizations with complex requirements. This plan comes with ultimate features, which include:

  • It allows unlimited users
  • It allows unlimited monthly emails
  • It supports Drag & drop editor
  • It supports an email automation builder
  • It supports up to 10 landing pages
  • It allows pop-ups and signup forms
  • 24/7 Live chat email support
  • It allows you to sell digital products
  • Unlimited templates
  • Dynamic emails
  • Auto resend campaign
  • Unlimited websites & blogs
  • Unsubscribe page builder
  • It allows enhanced automation
  • It supports Facebook integration
  • Custom HTML editor
  • Promotion pop-ups
  • Multiple triggers in automation
  • Dedicated success manager
  • Dedicated IP & deliverability consultation
  • It supports custom landing page design
  • It supports custom newsletter design

There is no doubt that Mailerlite provides one of the best value for money plans. The pricing depends upon the number of email subscribers and the marketing needs of your business. You can additionally save 15% if you subscribe to annual plans.

 

Pros and Cons of Mailerlite

It is clear that Mailerlite has a stronghold over its pricing and functionality, and this is the place where it beats most of its competitors. But, no service can be termed perfect. And the same goes with Mailerlite. It has some minor drawbacks too, which are discussed below.

Pros:

  • The free plan comes with good sets of features.
  • Clean, flexible, and responsive user interface.
  • Ease of customizability.
  • Ease of automation.
  • Excellent in terms of deliverability.
  • Value for money plans.
  • 24/7 support.

Cons:

  • Limited options for templates as compared to its competitors.
  • Landing page editors could have more options for customizability.
  • Basic plans are not suitable for complex marketing needs.
  • Automation is not up to the mark for the basic plans.

 

Alternatives

Mailerlite provides all the utilities for your marketing needs. Its minor drawbacks are not something that might bother you. If you’re still in doubt, here are a few alternatives to Mailerlite that you might consider having a look at:

  1. Active campaign: Best known for its sales automation.
  2. Getresponse: All in one email marketing tool.
  3. Sendinblue: It is one of the most cost-effective email marketing service providers with integrated tools support.
  4. Moosend: It is one of the most user-friendly and affordable email marketing software.
  5. Hubspot: It is a suitable option for complex marketing needs.

 

Conclusion

There are hundreds of email marketing tools in the market, and it might be a confusing task to choose the one that best suits your business’s needs. Whether you’re an individual business holder or an enterprise, Mailerlite comes with features that would fulfill your marketing needs. Its drawbacks are negligible when compared to its affordability. Its value for money plans sets it apart from its competitors. Its Enterprise plan, specially designed for larger organizations or enterprises, has additional features to fulfill your business’s complex functions and demands. Whether you are a beginner or an expert in your business, you can always start with Mailerlite to implement your email marketing strategies. For such, Mailerlite won’t discourage you with its services.