Introduction

Regardless of its market size, every business is moving towards email marketing because of its immersive potential for business growth. In the past few years, email marketing has proven to be a successful player in flourishing businesses and thus resulting in a bloom of its popularity among enterprises. With lots of email marketing service providers in the market, you might easily be confused while looking for the best email marketing service provider for your business. In that context, Mailerlite enters the game. Mailerlite is one of the most popular and trustable email marketing service providers with a customer base of over 800000. Not just its affordability, it also provides industry-leading features that sets it apart from other email marketing tools. Here is a review of Mailerlite and its features.

Features

In terms of features, Mailerlite is one of those email marketing service providers which maintain its affordability without compromising its functionality. It comes with a set of robust components, which are discussed below.

1. Create appealing campaigns and pages: Mailerlite comes with an attractive campaign builder, which helps you create responsive email templates and landing pages. It has an interactive drag and drop editor, which might be a suitable choice for you if you are a beginner. It also allows you to create custom campaigns with the HTML editor, which might suit you if you are a tech-savvy person.
2. E-commerce Integration: Mailerlite has never missed a chance to let you integrate your e-commerce site with it. Mailerlite supports the integration of e-commerce platforms, for example, Shopify and Woocommerce. Thus, you can create campaigns based on your customers’ behavior and sell or promote your digital products on your e-commerce site via Mailerlite. It also supports Facebook and API integration, thus giving you a lead over your social media audience.
3. Automation: Mailerlite and automation are bonded tightly with each other. Mailerlite helps you to automate your marketing workflow with its automation builder. It allows automated signup forms, email delivery to the targeted audience, and RSS campaigns to notify your audience about the latest content and auto resend email campaigns to emphasize better engagement. Also, Mailerlite’s automation allows you to integrate Facebook, giving you a better reach to your Facebook audiences.
4. Personalised campaigns: Sending personalized campaigns to targeted audiences is the key to better engagement. With that perspective, Mailerlite helps you create personalized campaigns tailored to your audiences’ behaviors. Thus, you can deliver relevant content to your audience based on their interests, location, age, behavior, timezone, or any other things appropriate for your business.
5. User interface: Mailerlite has an excellent reputation in terms of flexibility. It allows you to access your email list, campaigns, forms, and stats on the go. Whether on a desktop or a mobile device, its easy-to-use interface helps you browse and manage all data sets at your fingertips.
6. Campaign Monitor: Mailerlite gives you a choice to track your performance with its email surveys, analytics, sales monitoring, and click-maps. It comes with a practical dashboard, A/B testing support, and data collection surveys are the features that will help your next campaign to be one step ahead.

Mailerlite Pricing

When it comes to pricing, Mailerlite can be considered one of the most value for money service providers. It has lucrative plans for you to consider. Mailerlite pricing starts with four plans, i.e., Free, Growing business, Advanced, and Enterprise. It begins with a free plan, the best plan for a beginner. Besides that, Mailerlite gives you a 30-day free trial with the paid plans.

Free plan: The free plan provides some of the most accountable features, such as:

• It allows up to 1000 subscribers
• It enables you to send up to 12000 monthly email
• It allows 1 user
• It supports Drag & drop editor
• It helps email automation builder
• It supports up to 10 landing pages
• It will enable pop-ups and signup forms

Growing business plan: The plan starts at $10/month when billed monthly and $9/month annually. You can save up to 15% on an annual subscription. Growing business plan provides features like:

• It starts with 1000 subscribers
• It allows up to 3 users
• It will enable unlimited monthly emails
• It supports Drag & drop editor
• It helps an email automation builder
• It supports up to 10 landing pages
• It allows pop-ups and signup forms
• 24/7 Email support
• It enables you to sell digital products
• Unlimited templates
• Dynamic emails
• Auto resend campaign
• Unlimited websites & blogs
• Unsubscribe page builder

Advanced plan: The Advanced plan starts with an initial $21/month rate on monthly subscriptions and $19/month on annual subscriptions. The Advanced plan comes with a set of features such as:

• It starts with 1000 subscribers
• It allows unlimited users
• It allows unlimited monthly emails
• It supports Drag & drop editor
• It supports an email automation builder
• It supports up to 10 landing pages
• It allows pop-ups and signup forms
• 24/7 Live chat email support
• It allows you to sell digital products
• Unlimited templates
• Dynamic emails
• Auto resend campaign
• Unlimited websites & blogs
• Unsubscribe page builder
• It allows enhanced automation
• It supports Facebook integration
• Custom HTML editor
• Promotion pop-ups
• Multiple triggers in automation

Enterprise plan: This is the fourth and the ultimate plan of Mailerlite. This plan starts with custom pricing, i.e., the pricing depends upon the features and resources that your enterprise will be using. This plan is designed for large enterprises or organizations with complex requirements. This plan comes with ultimate features, which include:

• It allows unlimited users
• It allows unlimited monthly emails
• It supports Drag & drop editor
• It supports an email automation builder
• It supports up to 10 landing pages
• It allows pop-ups and signup forms
• 24/7 Live chat email support
• It allows you to sell digital products
• Unlimited templates
• Dynamic emails
• Auto resend campaign
• Unlimited websites & blogs
• Unsubscribe page builder
• It allows enhanced automation
• It supports Facebook integration
• Custom HTML editor
• Promotion pop-ups
• Multiple triggers in automation
• Dedicated success manager
• Dedicated IP & deliverability consultation
• It supports custom landing page design
• It supports custom newsletter design

There is no doubt that Mailerlite provides one of the best value for money plans. The pricing depends upon the number of email subscribers and the marketing needs of your business. You can additionally save 15% if you subscribe to annual plans.

Pros and Cons of Mailerlite

It is clear that Mailerlite has a stronghold over its pricing and functionality, and this is the place where it beats most of its competitors. But, no service can be termed perfect. And the same goes with Mailerlite. It has some minor drawbacks too, which are discussed below.

Pros:

• The free plan comes with good sets of features.
• Clean, flexible, and responsive user interface.
• Ease of customizability.
• Ease of automation.
• Excellent in terms of deliverability.
• Value for money plans.
• 24/7 support.

Cons:

• Limited options for templates as compared to its competitors.
• Landing page editors could have more options for customizability.
• Basic plans are not suitable for complex marketing needs.
• Automation is not up to the mark for the basic plans.

Alternatives

Mailerlite provides all the utilities for your marketing needs. Its minor drawbacks are not something that might bother you. If you’re still in doubt, here are a few alternatives to Mailerlite that you might consider having a look at:

1. Active campaign: Best known for its sales automation.
2. Getresponse: All in one email marketing tool.
3. Sendinblue: It is one of the most cost-effective email marketing service providers with integrated tools support.
4. Moosend: It is one of the most user-friendly and affordable email marketing software.
5. Hubspot: It is a suitable option for complex marketing needs.

Conclusion

There are hundreds of email marketing tools in the market, and it might be a confusing task to choose the one that best suits your business’s needs. Whether you’re an individual business holder or an enterprise, Mailerlite comes with features that would fulfill your marketing needs. Its drawbacks are negligible when compared to its affordability. Its value for money plans sets it apart from its competitors. Its Enterprise plan, specially designed for larger organizations or enterprises, has additional features to fulfill your business’s complex functions and demands. Whether you are a beginner or an expert in your business, you can always start with Mailerlite to implement your email marketing strategies. For such, Mailerlite won’t discourage you with its services.