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How to Start a Digital Marketing Agency in 7 Easy Steps

How to Start a Digital Marketing Agency in 7 Easy Steps

Do you want to start your own digital marketing agency? Then you’ve come to the right place.

In this post you will going to learn about,

  • how to start your digital marketing agency from zero.
  • how to scale your agency.
  • How to get your first paying client.

and much more.

Read: Why you should learn Digital Marketing

Starting your own digital marketing agency and getting your first client sounds really difficult in starting. But today, you will get a seven step process through which you can start your own digital marketing agency. If you have enough knowledge about your niche and your expertise, then it will take you less then a month to start a digital marketing agency.

Step by step

My 7 Steps formula for you

Step 1: Find your niche and Expertise

If we talk about digital marketing, finding your niche is the most important thing for you. Digital marketing is a very vast field. That’s why you have to start with a very narrow niche. It could be anything. Whenever you will start, you will work individually, and a single person can never achieve mastery in all fields of digital marketing.

So once you complete your digital marketing training, ask yourself this very important question.

What services will you going to offer to your client?

Asking this question will help you to find your niche and your expertise as well. Your expertise could be anything from the following things:

  • Social media marketing
  • Facebook ads
  • Google ads
  • Funnel creation
  • Email marketing
  • SEO
  • Copywriting
  • Graphic designing
  • video marketing
  • SEM etc

You can’t handle everything on your own. Try only one or niche in which you are a subject matter expert. And you can outsource rest of the things once your business will expand. You don’t need to offer a 360 degree solutions to your clients in the beginning.

What if You don’t have any of these skills? or what if You are not a subject matter expert in any of these field? What will you do?

The simple answer is, Start with Graphic designing.

If you don’t have any of the above skills then you can start with graphic designing for your clients. That is because, Graphic designing is an art, it is not a skill. You have to include your creativity into your work. That’s why you can start with graphic design.

I’m Not a Graphic Designer, What should I do?

Well, as we said in the beginning, graphic designing is not a skill that you have to develop, it is an art that you have to learn by creating lots and lots of graphics.

You can use some free tools like canva.com to learn graphic designing.

Canva is a free and easy to use tool that you can use to do graphic design for your clients. If you spend only three to four hours a week or on a weekend, you can master this free software. You can also get its pro version for free for the first 30 days as well. There are tons of templates available in canva, so that you can easily create designs for your social media, or anything you want.

The second thing that you can do is, do social media branding for your nearby stores or small businesses.

See, we are in the age of digital media. In this digital age, digital marketing is the most important thing to grow a business. Because people are searching the solutions of their problems in the internet. weather it is a small business or a startup, everyone needs a strong social media branding for their brands. And here’s the opportunity for you. You can do social media branding for your local businesses for free or for a reasonable amount. That way, you can get some experience for yourself.

But remember, in the beginning you may have to work for free. It is a part of your journey. It will help you to gain more experience about your field and to find out your expertise as well. You can manage social media accounts of your clients and help them to make attractive posts for their social media.

That’s how you can start your journey.

Read: How to find out your Niche

Step 2: Analyze Your niche Market

What do I mean by analyzing the niche market?

Well in this step you have to do some research according to your niche and expertise. Let us consider that you are a social media marketing expert. Now what you have to do is:-

Open google

Search for Social media marketing for

You’ll see these results

As you can see, Google is giving us suggestions of different industries that are looking for social media marketing expert.

You have to write down all these suggestions into your excel sheet.

You can also do research about multiple niches as well.

Such as

Facebook ads for

 

Google ads for

Email marketing for

 

etc.

Note all these information in your excel sheet because it will help us to find out our target clients and much more.

Step 3: Competitor research

Its very important to know about

  • Who your competitors are?
  • What services they are offering?
  • What is the pricing for the services?

You may have find out your niche and expertise, but still you don’t have any experience about how much should you charge for your services? how many agencies are already their in your industry? And ,many things. That’s why you first have to do lots of research about your competitors.

Since you are a beginner, I suggest you to start from your local area. Because you can not initially enter on the international market without any experience. Lots of digital freelancers do these mistakes and got failed. You do not do the same mistakes.

Start with your local area. Find out how many agencies are there in your city related to your niche and industry. Then you have to do research on them. You can visit to their website and know about the services they offering. You can message them or call them and find out about your their pricing as well.

Make sure to make detailed notes about you competitions.

Step 4: Launch Your Website

Creating your website is very easy though it sounds difficult for somebody who has never been introduced to WordPress and other CMS platforms. There are so many free tutorials available on YouTube that can help you to create your website with the help of WordPress using drag and drop page builders and premade templates and themes. We have created a website and customized it in a single day.

The best thing is that you don’t need to have any coding knowledge for creating a website. We have created our own website using WordPress. The only thing that you need is to buy a domain and a web hosting. Watch this video to find out the top 8 best web hosting providers of 2021.

You can get the best web hosting offers and discounts on our website as well.

Read: How to setup a WordPress blog within 30 Minutes

Step 5: Set a Business Model

Their are mainly three business modes that agencies generally use

  • pay per hour
  • Monthly retainer
  • Percentage on ad spend

when you are just starting our, you should always go for monthly retainer because it is much more secure and you are not experience enough to come up with a cost of your services. Once you get enough experience with working with two to four clients, then you can move towards other business models as well. But initially we recommend you to choose monthly retainer. That means you will charge a specific amount on the monthly basis for the services that you offer to your clients.

You can mention your business model on your website as well.

Step 6: Have a Social Media Presence

Having a social media presence is really important nowadays. But it is not recommended in the beginning when you are just starting out.

But yes, once you start getting a lot of clients, then you can expand your team and make a social media profile of your company. You can share the reviews of your clients and get more clients as well.

Though it is not too important in the beginning.

Step 7: Getting your first client

Getting your first client is really simple, but we insist on making it complicated

Sam Rathi –  Founder – Socialgram

Everyone believe that getting your first client is very difficult, but it is not as difficult as it seems.

Read: How to start your freelancing journey today

How to get your first paying client?

Step 1: Marketing

  • Create your website
  • Create a velfie talking about your agency and your services
  • Upload it as a story on your WhatsApp, Facebook and insta account with a swipe up link to your website
  • Ask your friends, relatives and family members to do the same.
  • Do a broadcast message of the velfie with a text on WhatsApp
  • DM your friends on facebook, insta and LinkedIn and request for promotion

Step 2: List building

  • Make a list of businesses that your family members and relatives are doing, from close relation to long relation
  • Make a list of businesses that your friends are doing

Even if they have a small shop or grocery store, make a list of them

Step 3: Find more leads

Ask your friends and family members, if they know anyone doing business and in need of digital marketing services. As you already message this is a kind of follow up, where you are asking anybody who need a digital marketing service.

Step 4: Make more leads

  • Go to a business listing website like yp.com or yelp.com and make a list of your potential customers
  • These business listing websites charges up-to 100$ for top listings. The companies or local businesses that are paying that much about for their marketing can become your client as well.
  • So make sure to make a list of all of them.
  • Go to google and type your target keywords with location, then make a list of them as well.

Note: Don’t make a list from free business listing websites because the company you found their may not be convert into your clients. To get your first paying client you need to target businesses that are already spending some money for their marketing.

They can easily convert into your first client.

Read: Business Ideas under 100 USD

Step 5: Compiling the list

You have to Compile all the list in one excel sheet and segregate them based on different sources, List of friends and family members businesses, Acquaintance, Local alliance group, List from google and business listing websites.

By then, you should have a list of at least 100 leads from the above sources. Now you have to approach them based on your connections.

Step 6: Approaching your leads

We have to approach the leads based on our connections. But before we approach them, we have to make sure some basic things to improve the conversion rate.

Tip: Create a local alliance with your local businesses owners, vendors and suppliers if you can.

For example, Let’s say that your target clients are the owners of the restaurants and coffee shops of your local area. Before you approach them, you have to find the top supplier of that particular product that your target clients are using.

So if you are targeting all the organic restaurants of your area, then you first have to find out the top suppliers of organic fruits and vegetable in my local area. Because that supplier is going to supply his fruits and vegetable to all the restaurant of your area.

Now what you have to do is, create a one page website for these vendors. And you have to do it for free.

You can say that,

I am gonna create a free website for you and in return, you have to give me a referral. You have to introduce me to one of your clients. If I close the deal, I am gonna give you a small percentage of my profit“.

That way you can create a referral network for yourself. You can get your first 3 to 5 clients initially with these referral networks. It will also help you to build trust with your clients which is really important for any marketing agency.

Best order to approach the leads ?

  • We have to approach our friends and family first. Since you know them already, you don’t have to push too much for converting them. You will also feel confident and comfortable by approaching them. That’s why I suggest you to approach them first.
  • Then we have to approach the leads that we have generated via referral network. Once you approach your friends and family members, you may have got some ideas about how to approach a lead, how to present your idea in a very easy way and how to close the deal with them.
  • Last but not least, we are going to approach the leads that we have generated via internet and other business listing websites.

Since you just started your digital marketing agency, you may have to face lots of difficulties to convert your leads into your clients. They may ask you about your previous experience, they may negotiate on your pricing and they may refuse to give you the work. Then what you have to do is, you have to ask them for a meeting, or a presentation meeting where you will share your blueprint on how you will help their businesses to get more clients and how you can help them to get more sales.

How to pitch your marketing blueprint to your Leads?

You have to prepare this part by yourself. But we will give you a blueprint on how you can do it.

First of all, you have to examine your lead’s complete business model. You have to find how the goods and bads of their business. Let’s take an example of a restaurant business. We will show you how to examine them.

You have to build an audit report of their business and You have to mark all the loopholes of their businesses and you will have to give them a blueprint on how you can help them to get more sales.

Where to Start ?

Start with their website. Find out if your leads have any website or not.

If the answer is no. Then you have to explain it to them, How getting a website and running ads can help them to grow their businesses and get more customers. You have to mention how you can help them to get more customers using their website.

If they do have a website, then you have to audit their website and find all the loopholes of it.

Creating audit report of a website

Audit report is kind of a document where you will capture all the screenshots of the things that are mentioned here.

  • Do they have https
  • Page loading speed, you can check it from here.
  • Check if they have google analytics and Pixel installed or not
  • Check their website design, do they have a contact details and social media handles or not

Put all these things into your audit report and explain to your client why is it important. Every business owner hates losing from their competition. You have to use it as your advantage by comparing his website to his closest competitors website using this tool.

Once you done with their website audit, Now you have to focus on Facebook Audit

Creating Facebook Audit Report

You have to mention all the points that are given below in your Facebook audit report

  • Do they have claimed their username in FB
  • Does cover page conveys their brand message
  • DP or cover page is properly optimised or not?
  • Is their about section complete [ Email, Contact, Website link etc] These information helps audience to keep in touch
  • If you client have a physical store, then did they have mentioned their opening hour in their page.
  • If it is a restaurant, do they have their menu updated.
  • What is their response rate.
  • Do they reply to comments, reviews and recommendations.

Mention all the things in the audit report.

Some other things to mention are given below:

  • Do they post enough content every week
  • What is their content strategy?
  • Do they have quality content
  • How may videos they post every week
  • Do they interact with their audience.
  • Do they interact with other pages

Use Facebook watch tool to compare them with their competitors and create a detailed report on it.

Creating Instagram Audit Report

Mention all the points that are given below into your audit report

  • Do they have a branded profile picture
  • Is their website listed on their profile
  • Are they using business profile or not
  • Do they have story highlight section properly optimized or not
  • How many hashtags are they using [ Minimum25/Post]
  • Are they using relevant hashtags
  • Are they posting interesting/entertaining and informative content
  • Are they using local hashtags in their post
  • Are they talking to others/their audience? Are they engaged with them?
  • Are they posting stories and posts daily (It’s a Must)
  • If it’s a restaurant, are they engaging with people geotagging them
  • Use this tool to calculate their engagement

Online reputation Auditing Report

  • Search your client’s business name on google and find out all the negative reviews and conversations
  • Take it’s screenshot and add it into your report
  • You can also use the reviews of any third party website as well.

How to Present the Audit Report to the client?

  • You can easily Create report Using Canva
  • You can find free report templates and use them as well
  • Make your audit report look appealing and Professional for your client

Remember that this is the first thing that your lead is going to see from you. You have to use this chance to convert your lead into your paying client.

Close the Deal

Here comes the final part. You have already generated lots of audit data for your client. But what if the client doesn’t get converted. That will be a nightmare, right?

Even if the lead doesn’t get converted after your first presentation, don’t worry. Just give them a copy of the audit report that you’ve created. Maybe they need more time to think. Maybe they want to analyze the report you have created. The reason could be anything. You have to keep you patience.

You have to look towards the other leads as well. After doing all these research on creating audit report for your client, you may have got a lot of experience. Make sure to keep a record of your first meeting, auditing report and presentations. And try to improve it as much as you can. That’s the key to succeed in this online world.

We hope that you liked this blog. If you have read this complete blog, please make sure to leave your feedback in the comments section.

Thanks for reading till now

Cheers,

Hostography

How to Master the art of Marketing?

How to Master the art of Marketing?

Do you want to master the art of Marketing? You must have to know the basics and Fundamentals first. In this article I will try to give you an idea about how you can master the art of Marketing. I will share some of my own life examples that will help you to understand the concepts and help you to apply them as well. If you are a freelancer, student or want to learn digital marketing then this article is only for you.

 

What is Marketing? The simplest explanation

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

The ultimate purpose of marketing is to build a brand and capture a position in the minds of the customers. Marketing is a game of perceptions. Product is rooted in reality. Never let marketing become more important then a product. A great product sells itself. 

Why Learn & Master Marketing?

If you know how to market and sell, you have a very safe carrier. Marketing is the most valuable investment in a business because it gives direct returns. Everything else like production, manufacturing,  HR, accounting is an expense that does not give immediate ROI.

Marketing is based on science, not on creativity. Marketing education has a long shelf life because it is rooted in human psychology and understanding the market. 

Marketing is a catalyst of any business. If implemented strategically, then it can increase the growth rate of a business. And if implemented without understanding the customer behaviour, then it can destroy the entire growth of a business.

Fundamentals of Marketing:-

I personally believe that these three are the fundamentals of marketing.

1) Networking: This is a very important part of marketing. I will try to teach it with my own example. 

I have a YouTube channel name as Hostography. Recently I made a review video on (Coursevania) This is a coupon & deals website that provides coupons and promo codes trough which you can get Udemy’s premium courses for free. 

You can watch the video from here.

Then I shared this video with the owner of the website. Recently they had a problem with their coupon codes. So I offer them that I can make a solution video for them. They agreed and I made a video for them.

They had a telegram channel with over 125k members. So it was a great opportunity to get so many new viewers and subscribers for me. I made a solution video and shared it with them. They shared my video on their telegram channel. 

Brand promotion

That way, they got a solution video for themselves and I got so many new viewers for my channel. 

It was a win win situation for us. 

I was able to make this happen because I have a connection with the admin of that website.

That’s why I called Networking a very important part of marketing.

2) Communication skills: Good marketing is all about great communication. Good communication does not mean sophisticated English . Good communication does not care about vocabulary or grammar. ‘Am I able to deliver my thoughts to the customer is the effectively?’ is the question to ask.

       Take an example of the above example. I chat with the website owner and deliver my offer effectively, that is why I was able to promote my video. I had only 5000+ subscribers and he had more 25X subscribers then me. But I convinced him and he promoted my video in his telegram channel.

That’s the importance of communication in Marketing.

Communication

Tips to improve your communication skills:- 

1) Write like you talk. Join a conversation in people’s mind. Try to understand the behaviour and mindset of your target audience first.

2) The more you write, the better you can write (and also speak). Writing slows down your thought process and gives you more clarity. A good writer can become a better communicator because he developers the ability to express his thought in a better way among his listener.

3) Watch conversational English shows. I used to watch Anime with English dubbed.

4) Think in English. This will be helpful for you in long term.

5) Practice as much as you can. Implement whatever you learned.

3) Personal brand: A personal brand becomes an influencer and a brand ambassador for the companies that they run. 

Since marketing is the most important process of a business that’s why it can not be outsourced to a marketing agency. That’s why their must be some people available in the leadership of an organisation that have a strong personal brand.

Because people want to hear from people , not from the brand. so it is more important to build a personal brand. The best known will always beat the best.

Read: How to Build your personal Brand

Let’s have an example of some business tycoons that have a strong personal brand.

1) Elon Musk has a bigger following and reach than SpaceX and Tesla in twitter.

2) Sheryl Sandberg – COO of Facebook, has a strong personal brand.

3) Richard Branson also has a strong personal brand. 

Upside: A personal brand can give rise to many brands through his influence. Elon Musk is a perfect example of this. If you know Elon Musk then we don’t need to explain about it.

Downside: A personal brand can not be invested in & can not be sold.

Roadmap for Building a Personal Brand (The MassTrust Blueprint):-

MassTrust Blueprint by Digital Deepak
  • Learn:-  You have to learn new skills through concepts, facts, procedures and experiments. Understand the concepts, remember the facts, practice the procedures and do experiments.
  • Work:- Once you learn a new skill, put your new found skills to work. Go from practice to implementation. Implementing your knowledge in the real world will give you better understanding. You can do freelancing for your clients, or make your own projects as well.
  • Blog:- Write about what you have learned and experienced through your work . When you write what you have learned, your concepts get clear and you get a deep understanding about the concepts. Along with your blog, start building your personal brand as well.
  • Consult:- Now that you have a personal brand through your blog, have work experience and you have learned the fundamentals, start consulting other businesses instead for working for them. You will suggest what a company or organization can do to get better.
  • Mentor:- Mentor others who want to become like you. Mentoring will help you scale your understanding to a whole new level. Mentoring is completely a new experience. You will get to see how your knowledge and experience will help others.
  • Start-up:– Start your own product or service business with the understanding that you have developed about the market, the problems and your skills. That way you reach out to the new level.

Traditional Marketing vs Digital Marketing

Traditional Marketing :-      

Traditional marketing refers to a form of promotion that reaches wide range of audience. Companies use marketing channels such as print, broadcast, telemarketing, TV ads or direct mail to engage their audience and broaden their reach. 

Advantages of Traditional Marketing:-

  1. If a product is generic with a very wide targeting- TV ads can reach millions at low cost. For (example- Mobile phone ads)
  2. If we talk about India, out of 298 million homes , 197 million homes have TV  in their homes. With an average of 3 to 4 members per household, TV has a reach of 800 million to 1 billion people. The reach of digital marketing is nowhere close to TV based on numbers alone. ( Source- Wikipedia)
  3. If a company is selling low consumer grade products, then Traditional marketing is the best option. 
  4. Traditional marketing is the best way to reach millions of people and build brand awareness.

Disadvantages of Traditional Marketing:-

  1. Traditional marketing can be used for brand awareness, but we can not track it.
  2. Lead generation is tough in traditional marketing as compare to digital marketing.
  3. We can not do deep marketing and natural sales using traditional marketing.
  4. We can not personalize to communication in traditional marketing.

Digital marketing:- 

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

Advantages of Digital Marketing :-

  1. Digital Marketing is the best way to reach out your target customers at a very low cost.
  2. Unlike traditional marketing, we can track our marketing campaigns and generate more leads.
  3. we can convert more leads into customers by retargeting them via email, facebook ads or google ads.
  4. We can do personalize communication to our customers using digital marketing. 
  5. We can do deep marketing and generate natural sales. 
  6. There are lots of digital marketing tools available through which an individual can easily operate and do digital marketing.

Disadvantages of Digital Marketing:-

  1. Without proper guidance, Digital marketing is really difficult skill to learn and implement.
  2. Since you can target global audience via digital marketing, you also have to compete with lots of digital marketing.
  3. You have to be very careful about your customers. Your only one mistake or a bad customer review can destroy your entire brand.
  4. There are a number of legal considerations around collecting and using customer data for digital marketing purposes.
Read: 17 Free Must have Digital Marketing Tools for Business

Direct Response Marketing:- Direct response is a type of marketing designed to elicit an instant response by encouraging prospects to take specific actions. We can combine direct response with both digital and traditional marketing as well.

Examples of DIRECT RESPONSE marketing:

  • An ad in a newspaper with a phone number to call
  • A late night infomercial with a phone number to call
  • A poster ad with a phone number to call
  • An Ad lending to the landing page with a lead form
  • A sales page with a product and a link to purchase the product

Read How to Start your own digital marketing agency?

The CATT marketing Funnel:-

[wealth = n^CATT]

Funnel by Digital Deepak

[n] Niche:- Your success and wealth depends upon the niche that you choose. If you haven’t found it yet, then try to find it as soon as possible.
[c] Content:- Create  useful content that attracts people from your niche. you can use Blog posts, youtube videos, lead magnets and live webinars etc to get organic leads.
[A] Attention: You have to drive your audiences attention using your content, SEO, social media, paid ads & referrals. Always remember, ‘ Attention is the new currency’.
[T] Trust:- Build trust with your existing and new audience by retargeting, free content and marketing automations.
[T] Transactions:- Convert your leads into customers with natural sales method.

Integrated Digital Marketing

Integrated Digital Marketing is basically a combination of all the different Digital Marketing methods. Some of the top methods are:-

  • SEO (Search engine Optimization)
  • Email Marketing
  • Social media marketing
  • Content Marketing
  • Paid Ads

Framework: 

Integrated digital marketing framework by Digital Deepak

This is the Integrated Digital Marketing framework.

It is divided into three parts:-

  1. Generate Traffic:- We have to create quality content and generate traffic via SEO, Social Media and Paid ads
  2. Lead Generation :-  In this step we used to get the email id of the traffic and building an email list of our target audience.
  3. Sales:- Last but not least, We have to retarget our leads via quality content, live webinar special discounts and we have to generate sales.

Conclusion;

All these information are valuable and these are the Law of  marketing. You have to follow the fundamentals and do your own experiments as well. Thereafter you will be able to master  the art of marketing.

If you like this post, please comment the best part of this post. It motivates me and I get a deep understanding about my content as well.