Having a tool like getResponse into your bucket can definiatly help you to solve multiple problems of your business, along with email marketing. But their are lot of downsides of using an all in one marketing tool like GetResponse.

In this blog post, you will going to have an overview of this all in one marketing tool. You are going to see its features and benefits, its pros and cons, pricing etc.

So, let’s begin with the most important question:-

Who is GetResponse For?

GetResponse is a perfect software for:-

• Small and Midsize Businesses

• E-commerce

• Ed-tech startups

Introduction                  

Email marketing plays a key role in the success of your business. Focusing on email marketing strategies will help your business to generate more leads. Here is an email marketing tool called Getresponse, which is a leading service provider in its niche. GetResponse helps in simplifying your email marketing efforts without sacrificing functionality. That means you’ll be able to create great campaigns with relative ease without being limited to which type of campaigns you can create.

Features of the getresponse

GetResponse offers a vast feature set that includes multiple options for customization. It has built-in and customizable email templates, social sharing tools, and a live chat option. It has a campaign editor and also allows automation, which indeed would impress any marketer looking for it. Though automation is new to GetResponse, it’s as compatible as it is on any other email marketing platform. With automation, you can design a campaign that will automatically send emails to your subscribers based on their specific actions and time on your website. This is a powerful tool for anyone who runs multiple campaigns simultaneously or for people who have limited time for marketing efforts.

One unique feature offered by GetResponse, that other ESPs don’t have is the ability to create landing pages and online surveys directly from the application. This allows you to create your closed-loop marketing system. You can use GetResponse’s tools to generate leads and then direct them to a landing page or survey where they provide information. This information can automatically segment the leads into new lists and start sending them targeted email campaigns based on their interests.

This is an excellent way for marketers to deliver more relevant content and offers, which increases lead generation and engagement because your contacts will receive messages that interest them. It’s influential stuff if you can get this piece of marketing automation to work correctly.

The GetResponse dashboard is responsive and easy to use. It utilizes icons instead of texts for nearly every feature and tab, making it easy to navigate. This can be particularly helpful for those who may speak in a different language, as the icons are universal, whereas the texts might not be.

Pricing of the tool

Getresponse has managed its affordability without compromising its features. It starts with a free plan, which is indeed a beginner-friendly motive of the company. The free plan gives you access to features like:

• It allows up to 500 contacts.
• Unlimited newsletters.
• One landing page.
• Website builder
• It allows you to connect your domain.
• It allows signup forms and popups

Apart from the free plan, getresponse offers four plans: Email marketing plan, Marketing Automation plan, E-commerce marketing plan, and Enterprise level plan.

1. Email marketing plan: It is the basic plan and starts at $19/month when billed monthly and $15.58/month when billed annually, giving you an additional 18% off on an annual subscription. Paying annually is not required, but the savings are substantial if you choose to do so. The plan includes features like:

• Unlimited emails
• Unlimited landing pages
• Unlimited page builders
• It allows email automation and autoresponders
• Basic segmentation
• Email scheduling
• Integration and API

1. Marketing Automation: The plus plan starts at $59/month when billed monthly and $48.38/month when billed annually. All the features of Essential and landing pages and webinars. It includes features like:

• Unlimited emails
• Unlimited landing pages
• Unlimited page builders
• It allows email automation and autoresponders
• Basic segmentation
• Email scheduling
• Integration and API
• Marketing automation
• Event-based automation
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels

3. Ecommerce marketing: The plan starts at $119/month on being billed monthly and $97.58/month when billed annually. The features of the plan include:

• Unlimited emails
• Unlimited landing pages
• Unlimited page builders
• It allows email automation and autoresponders
• Basic segmentation
• Email scheduling
• Integration and API
• Marketing automation
• Event-based automation
• Webinars
• Advanced segmentation
• Contact scoring
• Sales funnels
• Quick transactional emails
• Ecommerce segmentation
• Abandoned cart recovery
• Promo codes
• Product recommendations
• Web push notifications

With the above plans, you can save up to 30% when you subscribe to the plans for a term of 24 months. Apart from the three plans, Getresponse also provides enterprise-level plans that include dedicated features and custom pricing.

To figure out which plan is right for your business, you might consider a few things. Firstly, the price of email marketing tools is based on the number of contacts; for that, you have to take a look at the number of contacts on your email list. If you have 5,000 or fewer contacts, it makes sense to pick a metered plan accordingly. The standard plan starts at $19 a month and allows up to 1000 contacts—a great deal if you’re just getting started with building an email list and customer base.

The Getresponse website recommends the Enterprise plan option for large companies with complex marketing needs. It includes all of the features found in the other plans with a dedicated account manager that will help you get the most out of your subscription. If you’re unsure of which package to choose, Getresponse provides a free plan, so you can take advantage of it.

Pros and Cons of getresponse

There is no doubt that getresponse is a suitable piece of software that comes with a big pack of features. But it has some drawbacks, too. Here are the pros and cons of the tool.

Pros:

• User-friendly interface
• Huge discounts with yearly plans
• The funnel feature is conventional
• Good customer support and services
• Allows integration
• Availability of the chat function

Cons:

• It lacks automation functionality with the basic plan
• Email automation structures are more complex
• The landing page builder needs further improvement
• Quite more expensive than its competitor.

Alternatives to the Getresponse tool

If you’re looking for a way to grow your business, email is one of the best options available. But that doesn’t mean it’s easy. If getresponse is not a good suit according to your expectations, then you might know that there are lots of tools that you may consider to make sure your emails get delivered and read by customers. Here are some of the best ones:

1.    Sendinblue: Easy to use with an intuitive interface.

2.    WebEngage: It allows you to track the performance of your emails by segmenting them into different groups based on various metrics.

3.    Sender.net: Best for automation. Allows you to create personalized experiences for each subscriber based on their preferences.

4.    Omnisend: Ease of automation and integration.

5.    Moosend: One of the best options in terms of affordability.

Final verdict

Getresponse is good enough to start email marketing. There is no limit on the number of campaigns that you can create with the tool. Though it has some recognizable drawbacks, those are negotiable if you are an individual business, and for such, getresponse won’t discourage you with the set of offers that it provides. If your enterprise has a higher volume of leads, GetResponse offers its Enterprise level solution, which includes more advanced features for your email marketing needs, dedicated account managers, and an onboarding specialist to ensure you’re getting started on the right track.